Walkers Baked Multipacks Ditch Plastic in Favor of Paper Alternatives
Michael Hemsworth — October 27, 2023 — Eco
The Walkers Baked multipacks are being updated by the brand in an effort to ditch plastic material and provide a more sustainable alternative for its packaging. The multipacks will introduce paper-made outer packs that's ready to be recycled from home via curbside pickup after enjoyment and will reportedly save 180-tonnes of virgin plastic packaging every year. The packaging update comes as part of the brand's wider shift away from fossil-based plastic use, which will be achieved by 2030 with all packaging content made with 100% recycled or renewable content.
Sustainable Packaging Lead for PepsiCo UK and Ireland Gareth Callan commented on the updated Walkers Baked multipacks packaging saying, "We are constantly innovating new ways to remove virgin plastic in our packaging. It’s exciting to see our successful trial of this paper pack lead to a nationwide roll-out. At this scale, the new packaging will deliver a huge reduction in virgin plastic, while also helping to lower our carbon footprint.”
Sustainable Packaging Lead for PepsiCo UK and Ireland Gareth Callan commented on the updated Walkers Baked multipacks packaging saying, "We are constantly innovating new ways to remove virgin plastic in our packaging. It’s exciting to see our successful trial of this paper pack lead to a nationwide roll-out. At this scale, the new packaging will deliver a huge reduction in virgin plastic, while also helping to lower our carbon footprint.”
Trend Themes
1. Sustainable Packaging - The Walkers Baked multipacks introduce paper-made outer packs, offering a more sustainable alternative to plastic packaging.
2. Recyclable Packaging - The paper-made outer packs of Walkers Baked multipacks can be recycled from home via curbside pickup, promoting a more convenient and eco-friendly packaging disposal.
3. Shift to Renewable Materials - Walkers aims to achieve all packaging content made with 100% recycled or renewable content by 2030, signaling a progressive move towards reducing fossil-based plastic use.
Industry Implications
1. Food Packaging - The Walkers Baked multipacks packaging update highlights the potential for sustainable packaging solutions in the food industry.
2. Fast-moving Consumer Goods (FMCG) - The shift towards sustainable and recyclable packaging in Walkers' multipacks sets a trend for the FMCG sector to embrace more environmentally friendly packaging options.
3. Plastic Alternatives - The adoption of paper-made outer packs by Walkers Baked multipacks showcases the demand for alternative materials in reducing the use of traditional plastics in packaging.
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