Coke Ireland Launches Online Virtual City With Bebo.com
Rose Nazarali — May 23, 2009 — Marketing
References: bebo & notcot.org
Residents of Cork, Galway, Dublin and Belfast have the opportunity to go online on bebo.com and search their virtual cities for prizes.
Hunters can wander around their virtual city and interact with people following clues and hints on where their next prize could be.
Prizes include Coke posters, cellphone credits and Nintendo Wiis.
Implications - In today's crowded marketplace of brands and advertising, many companies are realizing that it is more important than ever to fully engage their customers in order to gain repeat business or brand loyalty. Interactive contests and games are one of the ways in which a brand can create a lasting impression in the minds of consumers.
Hunters can wander around their virtual city and interact with people following clues and hints on where their next prize could be.
Prizes include Coke posters, cellphone credits and Nintendo Wiis.
Implications - In today's crowded marketplace of brands and advertising, many companies are realizing that it is more important than ever to fully engage their customers in order to gain repeat business or brand loyalty. Interactive contests and games are one of the ways in which a brand can create a lasting impression in the minds of consumers.
Trend Themes
1. Interactive Contests - Opportunity for brands to fully engage customers and create lasting impressions through interactive contests and games.
2. Virtual Cities - Emerging trend of creating virtual cities for online scavenger hunt experiences, providing a unique way for brands to interact with consumers.
3. Digital Engagement - Increasing importance of fully engaging customers in today's crowded marketplace of brands and advertising, driving the need for innovative digital engagement strategies.
Industry Implications
1. Marketing and Advertising - Opportunity for marketing and advertising agencies to help brands implement interactive contests and games as part of their digital engagement strategies.
2. Online Gaming - Growing industry of online gaming platforms that can provide the infrastructure and technology needed for virtual scavenger hunts and interactive experiences.
3. Consumer Goods - Consumer goods companies have the opportunity to leverage virtual scavenger hunts as a marketing tactic to engage customers and promote their products.
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