Grown Folks Positions Its Product as a Tribute to Tradition
References: drinkgrownfolks
Grown Folks was founded by Danica Dias, a mother who brings her Louisiana Creole heritage into "the first Black-owned, mom-owned, female-owned hard seltzer brand." Inspired by her grandmother's Peach Cobbler recipe during the COVID-19 lockdown, Danica's journey led her to create Grown Folks.
Grown Folks offers a tribute to tradition with hard seltzer flavors like Peach Cobbler, Ambrosia, and Key Lime, alongside the Front Porch American Light Lager. At 6% ABV, the beverages feature a sugar brew base and real fruit juice. The design of the cans is colorful and vibrant, ensuring that the packaging captures the Louisiana Creole vibes and soul food-inspired flavors that Grown Folks champions. Consumers may choose the Variety Pack which allows them to sample all three Grown Folks flavors.
Image Credit: Grown Folks
Grown Folks offers a tribute to tradition with hard seltzer flavors like Peach Cobbler, Ambrosia, and Key Lime, alongside the Front Porch American Light Lager. At 6% ABV, the beverages feature a sugar brew base and real fruit juice. The design of the cans is colorful and vibrant, ensuring that the packaging captures the Louisiana Creole vibes and soul food-inspired flavors that Grown Folks champions. Consumers may choose the Variety Pack which allows them to sample all three Grown Folks flavors.
Image Credit: Grown Folks
Trend Themes
1. Heritage-focused-hard Seltzer Innovation - Exploring traditional cultural elements in hard seltzer branding presents a niche market opportunity for heritage-focused beverage makers.
2. Flavorful-sugar Brew Base Development - Incorporating real fruit juice into a sugar brew base introduces a unique flavor profile for hard seltzer products.
3. Soul Food-inspired Packaging Design - Colorful and vibrant packaging designs that capture cultural themes can differentiate hard seltzer brands in a competitive market.
Industry Implications
1. Craft Beverage - The craft beverage industry can explore opportunities by infusing heritage-focused elements and unique flavor combinations into their products.
2. Food and Beverage Packaging - Innovative packaging solutions that reflect cultural influences offer a way for brands to stand out on shelves and attract consumers' attention.
3. Alcohol Manufacturing - Alcohol manufacturers have room for disruptive innovation by incorporating soul food-inspired flavors and storytelling into their product development strategies.
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