Coke Slims
varkeychaya — April 25, 2008 — Marketing
References: news.bbc
Coke has released their Coke Slim cans all over UK. The Coke Slim is being directly targeting at young women, the idea being the design being that it can easily fit inside the purse. Women don't want to sacrifice the space they would store their makeup, gadgets and other essentials, but they're also not willing to skimp on their daily Diet Coke fix which is what makes the skinny packaging so appealing.
The cans look sleek in their print too as they've got funky designs and an ultra gloss coating on them.
The cans look sleek in their print too as they've got funky designs and an ultra gloss coating on them.
Trend Themes
1. Slim Packaging - Disruptive innovation opportunity: Develop slim packaging solutions for other beverages or products that are popular among young women, allowing them to easily fit in purses or bags.
2. Targeted Marketing - Disruptive innovation opportunity: Explore targeted marketing strategies to appeal to specific demographics, focusing on their unique needs and preferences.
3. Enhanced Packaging - Disruptive innovation opportunity: Create packaging designs with sleek and glossy finishes to enhance the visual appeal of products and differentiate them in the market.
Industry Implications
1. Beverage Packaging - Disruptive innovation opportunity: Develop innovative packaging solutions for various beverage products, considering factors like convenience, portability, and aesthetics.
2. Cosmetics Packaging - Disruptive innovation opportunity: Explore compact and space-efficient packaging options for cosmetics and beauty products, catering to the needs of on-the-go consumers.
3. Marketing and Advertising - Disruptive innovation opportunity: Utilize targeted marketing techniques and personalized advertising campaigns to effectively reach and engage specific consumer segments.
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