The 125 Pepsi Diner Revisits Iconic Creations of the Last Century
Laura McQuarrie — October 23, 2023 — Lifestyle
References: pepsico & designtaxi
In celebration of its 125th anniversary, Pepsi created The 125 Pepsi Diner as an immersive pop-up restaurant, complete with a three-course menu. This retro dining concept shares a menu curated by Pepsi’s corporate executive research chefs for global beverages, and guests will get to savor creations like Buffalo Pepsi Wings, Pepsi Coliseum Chopped Salad, and Caleb’s New Bern Mac & Cheese.
There are also menu items that reference specific moments in Pepsi's pop culture history, such as Shaq’s Big Slam Reuben Sandwich inspired by the 1993 commercial starring Shaquille O’Neal.
On-site, diners will sip crafted cocktails and mocktails, also with a Pepsi-themed twist. Options include the vodka-focused Pepsi Wild Cherry Fizz or the Pepsi Sunset Splash with tequila.
There are also menu items that reference specific moments in Pepsi's pop culture history, such as Shaq’s Big Slam Reuben Sandwich inspired by the 1993 commercial starring Shaquille O’Neal.
On-site, diners will sip crafted cocktails and mocktails, also with a Pepsi-themed twist. Options include the vodka-focused Pepsi Wild Cherry Fizz or the Pepsi Sunset Splash with tequila.
Trend Themes
1. Immersive Pop-up Experiences - The 125 Pepsi Diner showcases the trend of immersive pop-up experiences through its nostalgic and interactive dining concept.
2. Curated Menu Experiences - Pepsi's corporate executive research chefs contribute to the trend of curated menu experiences by creating a three-course menu that highlights iconic Pepsi creations from the past century.
3. Pop Culture-inspired Food and Drinks - The menu items at The 125 Pepsi Diner reflect the trend of incorporating pop culture references into food and drinks, with dishes like Shaq's Big Slam Reuben Sandwich inspired by a popular Pepsi commercial.
Industry Implications
1. Food and Beverage - The 125 Pepsi Diner demonstrates disruptive innovation opportunities in the food and beverage industry by reimagining classic Pepsi recipes and creating unique dining experiences.
2. Event Planning and Hospitality - The trend of immersive pop-up experiences, as showcased by The 125 Pepsi Diner, presents disruptive innovation opportunities for the event planning and hospitality industry to create unique and engaging dining concepts.
3. Marketing and Advertising - Pepsi's incorporation of pop culture references in food and drinks at The 125 Pepsi Diner highlights disruptive innovation opportunities in marketing and advertising, where brands can leverage nostalgia and iconic moments to create engaging campaigns.
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