Clearly Canadian is Debuting its Sparkling Water in New SleekCans
Michael Hemsworth — July 29, 2024 — Marketing
References: clearlycanadian & progressivegrocer
Clearly Canadian premium flavored sparkling waters are being rolled out in a new packaging style since the brand was revived in 2017 to help evolve the product and keep it relevant for today's consumer.
The brand is introducing its various refreshments in SleekCans for its Originals and Zero Sugar drinks, which are each emblazoned with the likeness of the brand's signature conical blue bottle. The canned drinks are targeted towards expanding consumer opportunity and increasing overall sense of value. The canned refreshments are also great for occasions where glass breakage is a concern like around the pool or in other outdoor areas, while also being lighter for easier carrying.
Clearly Canadian premium flavored sparkling waters in SleekCans are making their debut in six-packs priced at $7.99.
The brand is introducing its various refreshments in SleekCans for its Originals and Zero Sugar drinks, which are each emblazoned with the likeness of the brand's signature conical blue bottle. The canned drinks are targeted towards expanding consumer opportunity and increasing overall sense of value. The canned refreshments are also great for occasions where glass breakage is a concern like around the pool or in other outdoor areas, while also being lighter for easier carrying.
Clearly Canadian premium flavored sparkling waters in SleekCans are making their debut in six-packs priced at $7.99.
Trend Themes
1. Sustainable Beverage Packaging - Packaging innovations like SleekCans offer a practical approach to reducing environmental impact while maintaining product integrity and consumer convenience.
2. Outdoor-friendly Drink Solutions - Canned beverages, being more resistant to breakage and lighter to carry, present an optimal solution for outdoor activities and events where durability is a factor.
3. Premium Zero-sugar Options - Zero sugar beverages in premium packaging cater to health-conscious consumers looking for upscale, healthier drink alternatives without compromising on style.
Industry Implications
1. Beverage Manufacturing - Adapting to new packaging technologies like SleekCans can rejuvenate traditional product lines and appeal to modern consumers' demand for convenience and sustainability.
2. Outdoor Recreation - Providing durable, lightweight drink options supports the growing market for outdoor recreational activities and enhances the consumer experience.
3. Health and Wellness - Innovative zero-sugar beverage options satisfy the increasing demand for health-oriented products that do not sacrifice premium appeal or taste.
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