Native x Jarritos Reimagines Soft Drink Flavors as Personal Care Scents
Laura McQuarrie — December 5, 2024 — Marketing
Jarritos, the brand beloved for its fizzy beverages made with natural fruit and the traditional flavors of Mexico, teamed up with deodorant, hair care and body care brand Native to introduce the Native x Jarritos collection.
With cold, dark winter days ahead, people can look forward to mentally escaping to tropical bliss by indulging in the scents of these co-branded products. In the Native x Jarritos collection, fans will find select products like Regular Deodorant, Body Wash, Volumizing Shampoo and Conditioner, and Moisturizing Lotion made over with irresistible, soft drink-inspired scents like Passion Fruit, Watermelon, Mandarin and Pineapple.
Since the 1950s, consumers have been sipping Jarritos' soft drinks and in 2024, their fruity essences are ready to be mixed and matched to create refreshing, fruity signature scents by layering products from the collection.
With cold, dark winter days ahead, people can look forward to mentally escaping to tropical bliss by indulging in the scents of these co-branded products. In the Native x Jarritos collection, fans will find select products like Regular Deodorant, Body Wash, Volumizing Shampoo and Conditioner, and Moisturizing Lotion made over with irresistible, soft drink-inspired scents like Passion Fruit, Watermelon, Mandarin and Pineapple.
Since the 1950s, consumers have been sipping Jarritos' soft drinks and in 2024, their fruity essences are ready to be mixed and matched to create refreshing, fruity signature scents by layering products from the collection.
Trend Themes
1. Beverage-scented Personal Care - The collaboration between Jarritos and Native showcases a growing interest in leveraging popular beverage flavors for unique personal care products.
2. Co-branded Seasonal Escapes - The Native x Jarritos collection highlights how brands can create seasonal product lines that provide sensory experiences to combat winter blues.
3. Nostalgia-driven Products - Reimagining nostalgic soft drink flavors as personal care scents taps into consumers’ yearning for familiar, comforting experiences from their past.
Industry Implications
1. Personal Care - Innovations in scent crafting offer the personal care industry new ways to engage consumers by reinterpreting beloved flavors and aromas for everyday products.
2. Beverages - Partnerships with personal care brands allow beverage companies like Jarritos to extend their market presence through creative cross-industry collaborations.
3. Health and Wellness - Products that meld popular food and drink scents with health-focused personal care solutions appeal to consumers seeking multi-sensory wellness experiences.
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