Coca Cola Burn Ads
mediterranean — June 30, 2008 — Marketing
References: burnenergydrink.it & adsoftheworld
Coca Cola is getting sexy in its ad campaigns. Following the raunchy Coke Zero commercial, we bring you a visually enticing campaign for Coca-Cola's Burn energy drink.
Lets start with the video commercial which was done a few months back. The tag line is, "Night is unpredictable. Burn. Play with fire." It's a sexual tension game between cats and dogs. We see a group of dogs (males) hanging out while a group of ladies with cat heads approaches. The chase begins and we get a steamy moment between one of the cats and one of the dogs. Confusingly, the male dog turns out to be a cat and the female cat a dog. The chase is reversed. The point? Keep playing with fire...
The print ad campaign by Spanish agency, Caldas Naya, takes a more traditional seductive approach. We see hot guys and women dancing and partying it up. Threesome dancing? Check. Sexual poses with a smoldering female and a naked dude? Check. Bare chested guy dancing? Check. An incredibly hot lady melting the camera with an enticing look? Check. There's something for everyone.
The prints were photographed by Mike Diver & Pedro Aguilar with creative director Dave Buonaguidi, and art director Georgina Hoffmann.
Lets start with the video commercial which was done a few months back. The tag line is, "Night is unpredictable. Burn. Play with fire." It's a sexual tension game between cats and dogs. We see a group of dogs (males) hanging out while a group of ladies with cat heads approaches. The chase begins and we get a steamy moment between one of the cats and one of the dogs. Confusingly, the male dog turns out to be a cat and the female cat a dog. The chase is reversed. The point? Keep playing with fire...
The print ad campaign by Spanish agency, Caldas Naya, takes a more traditional seductive approach. We see hot guys and women dancing and partying it up. Threesome dancing? Check. Sexual poses with a smoldering female and a naked dude? Check. Bare chested guy dancing? Check. An incredibly hot lady melting the camera with an enticing look? Check. There's something for everyone.
The prints were photographed by Mike Diver & Pedro Aguilar with creative director Dave Buonaguidi, and art director Georgina Hoffmann.
Trend Themes
1. Provocative Advertising - Disruptive innovation opportunity: Explore boundary-pushing marketing strategies that create controversy and grab attention.
2. Sexualization in Advertising - Disruptive innovation opportunity: Challenge societal norms and push boundaries by incorporating provocative and suggestive imagery in brand campaigns.
3. Interactive Campaigns - Disruptive innovation opportunity: Engage consumers through interactive and immersive advertising experiences that create a memorable and impactful brand impression.
Industry Implications
1. Beverage - Disruptive innovation opportunity: Develop unique and attention-grabbing marketing campaigns to differentiate beverage brands in a saturated market.
2. Advertising/marketing - Disruptive innovation opportunity: Embrace controversial and provocative advertising techniques to stand out and capture audience attention in the competitive advertising industry.
3. Creative/design - Disruptive innovation opportunity: Utilize provocative and boundary-pushing visual designs to create compelling brand experiences and captivate audiences in the creative industry.
6.8
Score
Popularity
Activity
Freshness
