Coca-Cola's Create Real Magic Shares Greetings with Iconic Assets
Laura McQuarrie — November 18, 2023 — Art & Design
References: createrealmagic & adweek
Coca-Cola experimented with generative AI earlier this year with the Create Real Magic campaign and the brand is now introducing a holiday card generator powered by artificial intelligence. This generator taps into both GPT-4 and Dall-E 2 so that people who want to spread seasonal cheer can make the most of holiday-themed content from Coca-Cola. The AI tool shares some of the most iconic assets from the brand, including its rendition of Santa Claus created in 1931 by Haddon Sundblom, along with the iconic polar bears from the early 90s.
To create their AI-generate holiday card, users begin by selecting a style, a subject and a scene for their card. On the Create Real Magic site, users can also view and like cards by other creators.
To create their AI-generate holiday card, users begin by selecting a style, a subject and a scene for their card. On the Create Real Magic site, users can also view and like cards by other creators.
Trend Themes
1. Generative AI - Coca-Cola's holiday card generator showcases the potential of generative AI in creating personalized and festive content.
2. Seasonal Content - The AI-powered holiday card generator demonstrates the demand for customizable seasonal content experiences.
3. User-generated Cards - The feature for users to view and appreciate cards made by other creators highlights the growing community around user-generated content.
Industry Implications
1. Beverage - Coca-Cola's use of AI in generating holiday cards indicates a potential avenue for beverage brands to engage consumers in a personalized way during festive seasons.
2. E-commerce - The AI holiday card generator presents an opportunity for e-commerce platforms to offer personalized and shareable experiences for customers during holidays.
3. Artificial Intelligence - The merging of GPT-4 and Dall-E 2 in Coca-Cola's holiday card generator unveils the continued advancements and applications of AI technology.
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