Ideas
Explore the world's #1 largest database of ideas and innovations, with 477,692 inspiring examples.
Trend Reports
Discover why 1,285 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 107,665 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,285 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 107,665 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,232 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 477,692 cutting edge ideas.

80s Energy Drinks

Clean the Sky - Positive Eco Trends & Breakthroughs

JOLT Cola is Being Revived for a New Generation of Consumers

— October 30, 2024 — Lifestyle
JOLT Cola, a drink that energized consumers in the 80s, is being introduced to a new generation in 2024 with a fresh twist that speaks to the wants and needs of people today.

Sports nutrition leader REDCON1 is reintroducing "the first energy drink of the 80s" thanks to a deal with JOLT Cola's licensing agency. Initially, JOLT will be reintroduced with two exclusive flavors in 16-ounce canned formats. In the future, there's room for JOLT to expand with ready-to-drink pre-workout and energy shots.

The mood-boosting formula delivers B vitamins, 200mg of natural caffeine, and helps to supports focus, concentration and the metabolism. Curious drinkers are invited to join the waitlist for first access to news about the revival of the retro high-performance energy drink.
Trend Themes
1. Retro-revival Energy Drinks - The reintroduction of classic brands like JOLT Cola taps into nostalgic elements while modernizing with updated formulas and new flavors.
2. Customizable Wellness Beverages - Personalized energy and pre-workout drinks that focus on specific health benefits such as improved mood and metabolism are gaining popularity.
3. Limited-edition Flavor Launches - Exclusive and unique flavor profiles that generate buzz through scarcity and curiosity can attract new consumer demographics.
Industry Implications
1. Energy Drinks - The market for revitalized historic brands provides a new angle to compete in the crowded energy drink space.
2. Sports Nutrition - Incorporating mood-boosting and concentration-enhancing ingredients into sports beverages offers an appealing twist for fitness enthusiasts.
3. Beverage Manufacturing - Innovative beverage formats like 16-ounce cans and energy shots open up opportunities for diverse product offerings in the drink sector.
8
Score
Popularity
Activity
Freshness