Coca-Cola 'Love Pizza? Win a Pizza' Offers Domino's Vouchers
Michael Hemsworth — January 30, 2024 — Lifestyle
References: coca-cola & talkingretail
The Coca-Cola 'Love Pizza? Win a Pizza' promotion is making its debut in the UK as an on-pack promotion to provide consumers with the chance to win a complimentary pizza or even a trip to Italy.
The promotion will see specially marked packs providing consumers to chance to win one of 25,000 Domino's pizza vouchers for £20 each. The promotion also includes four exclusive trips to Naples for entrants to potentially win where they'll be able to take in the sights while enjoying premium pizzas galore.
Vice President, Commercial Development at Coca-Cola Europacific Partners (CCEP) GB Rob Yeomans spoke on the Coca-Cola 'Love Pizza? Win a Pizza' promotion saying, "Pizza is a firm favourite amongst family and friends for a variety of occasions and is a perfect pairing with Coca-Cola Original Taste or Coca-Cola Zero Sugar. We recognise that many shoppers are being careful with their spending at the moment so we wanted to create a large prize pool of pizza vouchers so that as many of our brand fans can benefit from the promotion as possible.”
The promotion will see specially marked packs providing consumers to chance to win one of 25,000 Domino's pizza vouchers for £20 each. The promotion also includes four exclusive trips to Naples for entrants to potentially win where they'll be able to take in the sights while enjoying premium pizzas galore.
Vice President, Commercial Development at Coca-Cola Europacific Partners (CCEP) GB Rob Yeomans spoke on the Coca-Cola 'Love Pizza? Win a Pizza' promotion saying, "Pizza is a firm favourite amongst family and friends for a variety of occasions and is a perfect pairing with Coca-Cola Original Taste or Coca-Cola Zero Sugar. We recognise that many shoppers are being careful with their spending at the moment so we wanted to create a large prize pool of pizza vouchers so that as many of our brand fans can benefit from the promotion as possible.”
Trend Themes
1. On-pack Promotions - The Coca-Cola 'Love Pizza? Win a Pizza' promotion is utilizing an on-pack promotion to engage consumers and drive sales.
2. Experiential Marketing - The inclusion of exclusive trips to Naples adds an experiential element to the Coca-Cola 'Love Pizza? Win a Pizza' promotion, enhancing consumer engagement.
3. Collaborative Branding - The partnership between Coca-Cola and Domino's Pizza in the 'Love Pizza? Win a Pizza' promotion demonstrates the potential of collaborative branding to reach new customers.
Industry Implications
1. Beverage - The Coca-Cola 'Love Pizza? Win a Pizza' promotion showcases opportunities for beverage companies to create synergistic partnerships for promotional campaigns.
2. Food Delivery - The inclusion of Domino's pizza vouchers in the promotion highlights the potential for food delivery companies to partner with other brands for mutual benefit.
3. Travel and Tourism - The exclusive trips to Naples offered in the Coca-Cola 'Love Pizza? Win a Pizza' promotion emphasize the potential for travel and tourism companies to collaborate with other industries for promotional initiatives.
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