This Kellanova Snack Packaging Has Reduced Plastic
Michael Hemsworth — December 15, 2023 — Marketing
References: kellanova & snackandbakery
This Kellanova snack packaging has been announced for three of its products to help reduce the amount of plastic used without detracting from the user experience. The packaging is observed across the Cheez-It Puff'd, Cheez-It Snap'd and Club Crisps, and features the same serving size compared to last year's volume but features less material for each pack. This has resulted in a total reduction in material weight for the three products of 672,000-pounds, which includes 124,000-pounds of plastic and 548,000-pounds of corrugated cardboard.
Chief Sustainability Officer Janelle Meyers spoke on the Kellanova snack packaging saying, "Kellanova (formerly Kellogg Company) envisions a day where the planet thrives. Three popular snack brands (Cheez-It Snap'd, Cheez-It Puff'd, and Club Crisps), have reduced the amount of plastic used in their packaging while maintaining the same amount of delicious food in each package."
Image Credit: Kellanova
Chief Sustainability Officer Janelle Meyers spoke on the Kellanova snack packaging saying, "Kellanova (formerly Kellogg Company) envisions a day where the planet thrives. Three popular snack brands (Cheez-It Snap'd, Cheez-It Puff'd, and Club Crisps), have reduced the amount of plastic used in their packaging while maintaining the same amount of delicious food in each package."
Image Credit: Kellanova
Trend Themes
1. Reduced Plastic Packaging - The Kellanova snack packaging for Cheez-It Puff'd, Cheez-It Snap'd, and Club Crisps has successfully reduced the amount of plastic used without compromising the user experience.
2. Material Weight Reduction - The new snack packaging design has resulted in a significant total reduction in material weight, including 124,000-pounds of plastic and 548,000-pounds of corrugated cardboard.
3. Environmental Sustainability - Kellanova's focus on reducing plastic and cardboard in snack packaging demonstrates a commitment to environmental sustainability.
Industry Implications
1. Sustainable Packaging - The efficiency-optimized snack packaging by Kellanova showcases potential disruptive innovation opportunities in the sustainable packaging industry.
2. Snack Manufacturing - The successful implementation of reduced plastic packaging in popular snack brands highlights opportunities for disruptive innovation in the snack manufacturing industry.
3. Consumer Goods - Kellanova's efforts to reduce material weight in snack packaging present potential disruptive innovation opportunities in the consumer goods industry.
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