Ideas
Explore the world's #1 largest database of ideas and innovations, with 476,386 inspiring examples.
Trend Reports
Discover why 1,282 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 304,168 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,282 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 304,168 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,230 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 476,386 cutting edge ideas.

Gen Z-Focused Beverage Launches

Clean the Sky - Positive Eco Trends & Breakthroughs

Britvic Introduces the Limited-Edition Blue Pepsi Electric Flavor

— May 7, 2024 — Lifestyle
Britvic is launching Pepsi Electric, a limited-edition sugar-free blue Pepsi variant set to captivate consumers' taste buds. This innovative offering will be available exclusively to retailers for 12 months, offering a unique and exciting choice for discerning soft-drink enthusiasts.

Pepsi Electric will launch through Booker on 13 May, where it will be available in 500ml plain bottles and £1.35 price-marked bottles. Following this initial release, a wider rollout is planned for 24 June, ensuring broader accessibility across various retail channels.

The introduction of Pepsi Electric comes as a strategic move to capture the attention of the younger demographic of soft-drink shoppers, specifically targeting Gen Z consumers. As Britvic prepares to introduce Pepsi Electric, retailers can anticipate heightened consumer interest and engagement.

Image Credit: Britvic
Trend Themes
1. Gen Z-centric Beverage Innovations - An emerging trend focusing on launching unique and captivating soft drink variants to appeal to younger consumers.
2. Limited Edition Flavor Offerings - A trend in the beverage industry introducing exclusive and short-term flavor options to create buzz and attract consumer interest.
3. Retailer Exclusive Product Launches - A trend where brands partner with specific retailers to release products exclusively, increasing consumer engagement and driving sales.
Industry Implications
1. Beverage Manufacturing - Opportunities for companies to explore innovative flavor creations and marketing strategies to target specific consumer demographics.
2. Retail and Distribution - Potential for retailers to leverage exclusive product launches to draw in new customers and enhance their product offerings for diverse consumer preferences.
3. Marketing and Branding - Space for marketing agencies to develop tailored campaigns that resonate with younger audiences and drive brand awareness through limited-edition offerings.
8.4
Score
Popularity
Activity
Freshness