Coca-Cola Oreo Zero Sugar Limited Edition Combines Two Classic Flavors
Michael Hemsworth — August 13, 2024 — Lifestyle
References: coca-cola & talkingretail
Coca-Cola Oreo Zero Sugar Limited Edition is arriving as a collaboration between the two brands to provide consumers with a deliciously sweet refreshment that will offer an alternative way to enjoy the flavor of the namesake sandwich cookie.
The soda features the signature formulation of Coke Zero with its full flavor profile with zero sugar, while also boasting tasting notes of Oreo sandwich cookies in every sip. The product partnership is being supported by the Bestie Mode platform created in collaboration with Spotify that can be accessed by scanning QR codes on packs.
Senior Director, Global Strategy at The Coca-Cola Company Oana Vlad spoke on the Coca-Cola Oreo Zero Sugar Limited Edition saying, "Bringing together the playfulness of Oreo and the Real Magic of Coca-Cola is unexpected, but also feels right because our brands are alike in so many ways. As a first-of-its-kind collaboration for both brands, we are thrilled for besties around the world to join us in celebrating new products, great experiences and unexpected moments of connection.”
The soda features the signature formulation of Coke Zero with its full flavor profile with zero sugar, while also boasting tasting notes of Oreo sandwich cookies in every sip. The product partnership is being supported by the Bestie Mode platform created in collaboration with Spotify that can be accessed by scanning QR codes on packs.
Senior Director, Global Strategy at The Coca-Cola Company Oana Vlad spoke on the Coca-Cola Oreo Zero Sugar Limited Edition saying, "Bringing together the playfulness of Oreo and the Real Magic of Coca-Cola is unexpected, but also feels right because our brands are alike in so many ways. As a first-of-its-kind collaboration for both brands, we are thrilled for besties around the world to join us in celebrating new products, great experiences and unexpected moments of connection.”
Trend Themes
1. Collaborative Flavor Innovations - Introducing a soda with cookie flavors underscores a growing trend in combining distinct flavor profiles from different product categories to create unique taste experiences.
2. Zero Sugar Trend - The Coca-Cola Oreo Zero Sugar Limited Edition highlights the increased consumer demand for satisfying yet sugar-free beverage options.
3. Augmented Reality Branding - Using QR codes to access the Bestie Mode platform with Spotify shows how brands utilize augmented reality and digital interactions to engage consumers and enhance the product experience.
Industry Implications
1. Beverage Industry - Developing innovative flavors such as cookie-flavored sodas represents a way for beverage companies to capture consumer interest and differentiate their products.
2. Confectionery Industry - Collaborations with beverage companies offer confectionery brands an opportunity to expand their presence and create novel product experiences for their audiences.
3. Technology and Entertainment - Leveraging digital platforms like Spotify for product promotion signifies how technology can synergize with consumable goods to create multi-dimensional marketing campaigns.
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