Coke Distribution for Meds
Going Like Sixty — July 31, 2008 — Eco
References: flickr & treehugger
The Coca-Cola brand is everywhere, so why is it tough to get medical supplies and other humanitarian goods delivered? Simon Berry wondered the same thing and took the initiative to convince Coke to use it's ubiquitous distribution network to benefit humanity. Coke is listening.
Berry is hoping that they will dedicate one-tenth of their containers for aid in developing nations. Critics (and they are there) resent Berry's suggestion. He has a ready response.
Implications - Despite the surrounding controversy over the campaign by Simon, he makes a valid point about the accessibility of the Coca-Cola brand, and the humanitarian effort that needs to spread even further in developing nations.
Berry is hoping that they will dedicate one-tenth of their containers for aid in developing nations. Critics (and they are there) resent Berry's suggestion. He has a ready response.
Implications - Despite the surrounding controversy over the campaign by Simon, he makes a valid point about the accessibility of the Coca-Cola brand, and the humanitarian effort that needs to spread even further in developing nations.
Trend Themes
1. Humanitarian Distribution - Coca-Cola's distribution network presents an opportunity to streamline aid delivery in developing nations.
2. Corporate Social Responsibility - Coca-Cola's potential dedication of containers for humanitarian aid showcases an avenue for companies to integrate social responsibility into their business model.
3. Partnerships for Social Good - Collaborations between corporations and humanitarian organizations could lead to more efficient and effective delivery of aid in developing nations, as demonstrated by Coca-Cola's initiative.
Industry Implications
1. Humanitarian Aid - The humanitarian aid industry has an opportunity to streamline their supply chains and improve access to necessary supplies by leveraging the distribution networks of corporations like Coca-Cola.
2. Beverage Industry - Coca-Cola's integration of social responsibility into their business model demonstrates an opportunity for other beverage companies to do the same.
3. Corporate Social Responsibility Consulting - As more corporations seek to integrate social responsibility into their business models, consulting firms specializing in CSR have an opportunity to offer their expertise in implementing sustainable and socially responsible practices.
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