Coca Cola's Crazy Clothing Line, Pepsi To Follow
Going Like Sixty — January 11, 2008 — Pop Culture
References: fashionwiredaily & fibre2fashion
With all the Coca Cola and Pepsi logos on clothes, you may have thought the gigantic companies already owned their own clothing line.
Coca-Cola Clothing line was designed by Thais Rossiter which made its debut in Rio de Janeiro. The streetwear is off the wall unusual, including flashy items like patterned leggings, hot pants, mirrored denim jackets, retro tees and faded jeans.
In order to keep up with their competitors, Pepsi has announced that they also have a clothing line in the works.
Coca-Cola Clothing line was designed by Thais Rossiter which made its debut in Rio de Janeiro. The streetwear is off the wall unusual, including flashy items like patterned leggings, hot pants, mirrored denim jackets, retro tees and faded jeans.
In order to keep up with their competitors, Pepsi has announced that they also have a clothing line in the works.
Trend Themes
1. Logo-based Clothing - Disruptive innovation opportunity: Companies can create their own clothing lines featuring their logos to capitalize on brand recognition and reach a wider audience.
2. Unconventional Streetwear - Disruptive innovation opportunity: Designers can focus on creating unique and eccentric streetwear pieces that stand out from the traditional fashion offerings.
3. Collaborative Branding - Disruptive innovation opportunity: Companies can collaborate with fashion designers to create limited-edition clothing lines that merge iconic brand imagery with creative fashion designs.
Industry Implications
1. Beverage - Disruptive innovation opportunity: Beverage companies can expand their brand presence by venturing into the fashion industry and diversifying their product offerings.
2. Fashion - Disruptive innovation opportunity: Fashion brands can explore unconventional collaborations with beverage companies to create unique and eye-catching clothing lines that appeal to a wider range of customers.
3. Marketing & Advertising - Disruptive innovation opportunity: Marketing and advertising agencies can help companies leverage their brand recognition by transforming logos into fashion statements, creating new avenues for brand promotion.
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