Drinks Giant Gets Fruity For UK Summer
References: brandrepublic
Following coca cola lemon, and the launch of and coca cola lime last summer - a coca cola organe is being launched in July this year as a limited edition.
Coca-Cola Orange be available in the UK and is part of their 'Coke side of summer' activity.
Implications - This trend is signalling towards the need for reinvention when it comes to products. Mega brands such as Coca-Cola need to maintain their current market share by creating new twists on the original products. Companies who have the money and flexibility to test out their products on a large scale can come up with unique and bizarre flavors. This flexibility allows the brand to either keep a successful product, or kill it.
Coca-Cola Orange be available in the UK and is part of their 'Coke side of summer' activity.
Implications - This trend is signalling towards the need for reinvention when it comes to products. Mega brands such as Coca-Cola need to maintain their current market share by creating new twists on the original products. Companies who have the money and flexibility to test out their products on a large scale can come up with unique and bizarre flavors. This flexibility allows the brand to either keep a successful product, or kill it.
Trend Themes
1. Limited Edition Beverages - Offering limited edition or seasonal beverages creates excitement and encourages customers to try new products, allowing brands to test out unique and innovative flavors.
2. Product Reinvention - Established brands should constantly reinvent and innovate their products to keep up with changing consumer demands, preferences, and trends.
3. Unconventional Flavors - Creating unique and unconventional flavors for mass-produced products can generate excitement and interest in the brand, potentially leading to increased sales and customer loyalty.
Industry Implications
1. Beverage Industry - The beverage industry can capitalize on the trend of creating limited edition and unconventional flavors to create new products and attract customers.
2. Food Industry - The food industry can also experiment with unique and unconventional flavor combinations to create new products and potentially increase customer interest and loyalty.
3. Marketing and Advertising Industry - Marketing and advertising agencies can work with brands to create and execute successful campaigns that highlight unique and unconventional product offerings, generating buzz and excitement amongst customers.
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