Coca-Cola Y3000 Zero Sugar Took Over the Las Vegas Sphere
Laura McQuarrie — November 22, 2023 — Tech
References: marketingdive
Earlier this year, Coca-Cola unveiled the limited-edition Coca-Cola Y3000 Zero Sugar as a first-of-its-kind soda co-created by humans and artificial intelligence and the iconic brand recently took over the Sphere in Las Vegas for a week to immerse people in its vision for the future. The week-long Destination Y3000 experience transformed the Sphere into a futuristic cityscape with a design informed by the Y3000 AI Cam—an AI-powered tool that people can use to transform photos of their surroundings into futuristic visuals.
Coke Y3000 is the eighth Coke Creations and although previous iterations leaned into a digital-first approach as a means of connecting with younger consumers, this one stands out by playing with the possibilities of artificial intelligence in the physical world.
Coke Y3000 is the eighth Coke Creations and although previous iterations leaned into a digital-first approach as a means of connecting with younger consumers, this one stands out by playing with the possibilities of artificial intelligence in the physical world.
Trend Themes
1. AI-powered Cityscapes - The Coca-Cola Y3000 activation in Las Vegas showcased a futuristic cityscape created using AI technology.
2. Human-AI Collaboration - The limited-edition Coca-Cola Y3000 Zero Sugar is a co-creation between humans and artificial intelligence, highlighting the potential for collaboration between the two.
3. Digital-physical Integration - Coca-Cola's Y3000 experience merged digital and physical elements to create an immersive vision of the future.
Industry Implications
1. Beverage - The Coca-Cola Y3000 campaign demonstrates the potential for AI-driven innovation in the beverage industry.
2. Technology - The integration of artificial intelligence into the Coca-Cola Y3000 activation showcases innovative applications of AI technology in the tech industry.
3. Marketing - By combining AI technology with physical activations, Coca-Cola exemplifies new possibilities for marketing strategies in various industries.
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