Coca Cola Burn
Anton M. Steeman — April 3, 2008 — Lifestyle
References: bestinpackaging.blogspot & worldpressonline
Thanks to a new type of can top made of plastic and aluminium, it is now possible to reseal both steel and aluminium cans after initial opening. The “Ball Resealable End†is the top of a can into which a flat opening mechanism made of plastic is integrated. A simple rotating movement uncovers the opening.
The first reclosable beverage can from Ball Packaging, is for Coca−Cola's 500 ml energy drink 'Burn' that will be launched on the French market this month. The reclosable beverage can is an innovation which has everything to make it to become a real classic, as a market survey showed that the reclosability significantly increases the "consumer appeal" of the can and contributes substantially to the differentiation of existing brands.
In the new type of container, beverages stay just as cool as standard cans. The new can top forms a complete barrier against light and gas − an essential prerequisite for the quality of the beverage.
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The first reclosable beverage can from Ball Packaging, is for Coca−Cola's 500 ml energy drink 'Burn' that will be launched on the French market this month. The reclosable beverage can is an innovation which has everything to make it to become a real classic, as a market survey showed that the reclosability significantly increases the "consumer appeal" of the can and contributes substantially to the differentiation of existing brands.
In the new type of container, beverages stay just as cool as standard cans. The new can top forms a complete barrier against light and gas − an essential prerequisite for the quality of the beverage.
80402
Trend Themes
1. Reclosable Cans - The innovation of resealable can tops increases consumer appeal and differentiates existing brands.
2. Plastic-aluminium Can Tops - The integration of plastic and aluminium in can tops creates a barrier against light and gas, ensuring beverage quality.
3. Rotating Opening Mechanism - The use of a rotating movement in opening mechanisms allows for easy resealing of cans after initial opening.
Industry Implications
1. Beverage Packaging - The use of reclosable cans provides an opportunity for beverage companies to stand out in the market and attract consumers.
2. Convenience Stores - Convenience stores can leverage the consumer appeal of reclosable cans to increase sales and differentiate themselves from competitors.
3. Fast-moving Consumer Goods - The introduction of reclosable cans in the FMCG industry opens possibilities for innovative packaging solutions and increased consumer convenience.
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