Trend Spotter — July 31, 2006 — Marketing
References: business.guardian & news.agendainc
For years it has pretty much been assumed that Coke would always be the world's most valuable brand. Now, your favorite seach engine is challenging that. Google is moving in on Coke's dominance!
From The Guardian:
Google is challenging Coca-Cola and Microsoft for global fame after becoming the fastest growing brand in the world, only eight years after it was set up in a California garage by two college friends.
The search engine has dispelled the cynical boom-to-bust view of internet ventures and now outranks old media stalwarts such as Sony, MTV and Reuters in terms of worldwide renown, according to Interbrand, the brand consultancy. A survey of the world's best global brands, published yesterday, pointed to Google's "almost limitless" potential as a company that has expanded beyond search and into email, advertising and aerial maps. The $117bn (£63bn) business is ranked 24th by Interbrand, one year after it first entered the top 100 of the annual brand survey. The survey estimates the proportion of a company's sales that are driven by its brand. (GUARDIAN, UK)
From The Guardian:
Google is challenging Coca-Cola and Microsoft for global fame after becoming the fastest growing brand in the world, only eight years after it was set up in a California garage by two college friends.
The search engine has dispelled the cynical boom-to-bust view of internet ventures and now outranks old media stalwarts such as Sony, MTV and Reuters in terms of worldwide renown, according to Interbrand, the brand consultancy. A survey of the world's best global brands, published yesterday, pointed to Google's "almost limitless" potential as a company that has expanded beyond search and into email, advertising and aerial maps. The $117bn (£63bn) business is ranked 24th by Interbrand, one year after it first entered the top 100 of the annual brand survey. The survey estimates the proportion of a company's sales that are driven by its brand. (GUARDIAN, UK)
Trend Themes
1. Growing Brand Potential - The rapid growth and expanding services of Google highlights the potential for brands to continuously evolve and capture market share.
2. Disruption in Traditional Media - Google's rise in global fame challenges and potentially disrupts traditional media stalwarts, showcasing the power of digital platforms.
3. Diversification of Business Offerings - Google's expansion into email, advertising, and aerial maps signals opportunities for companies to diversify their offerings and enter new markets.
Industry Implications
1. Technology - The technology industry can explore disruptive innovation opportunities to create new and diverse digital services.
2. Media and Advertising - The media and advertising industry should embrace digital platforms to stay competitive and adapt to changing consumer preferences.
3. Location-based Services - The location-based services industry can leverage Google's success in aerial maps to offer innovative solutions for navigation and geospatial applications.
3.4
Score
Popularity
Activity
Freshness
