Coca-Cola and Bacardi Debuts a Ready-to-Drink Cocktail
References: cnbc & community.designtaxi
Coca-Cola and Bacardi work in collaboration on a ready-to-drink cocktail that fuses the two iconic components. It is set to launch in European and Mexican markets in 2025 and the pre-mixed libation offers customers a way to enjoy the timeless cocktail without a bartender. The partnership is not a new concept as the Cuba Libre cocktail was first mixed at an American Bar in Havana in 1900 -- this used Coca-Cola and Bacardi rum with a squeeze of lime. Now, a century later, the concoction remains a go-to at bars. The brands have reimagined the cocktail for modern drinking in a convenient way.
CEO of Barcardi Mahesh Madhavan shares, "two iconic brands” to offer a drink that's been enjoyed for generations. The RTD cocktail will make it even more accessible for consumers to enjoy the classic rum and Coke in a ready-made format. We are excited to bring together two iconic brands so that consumers may enjoy one of the most world’s most popular cocktails—first invented generations ago with BACARDÍ rum and Coca-Cola—in a high-quality, convenient format,” explains Madhavan. “Through this relationship, we will expand our reach and accessibility so that even more consumers of legal drinking age can enjoy this classic BACARDÍ rum and Coca-Cola cocktail.”
Image Credit: Bacardi
CEO of Barcardi Mahesh Madhavan shares, "two iconic brands” to offer a drink that's been enjoyed for generations. The RTD cocktail will make it even more accessible for consumers to enjoy the classic rum and Coke in a ready-made format. We are excited to bring together two iconic brands so that consumers may enjoy one of the most world’s most popular cocktails—first invented generations ago with BACARDÍ rum and Coca-Cola—in a high-quality, convenient format,” explains Madhavan. “Through this relationship, we will expand our reach and accessibility so that even more consumers of legal drinking age can enjoy this classic BACARDÍ rum and Coca-Cola cocktail.”
Image Credit: Bacardi
Trend Themes
1. Convenience-focused Alcohol Products - The rise of ready-to-drink cocktails like the Coca-Cola and Bacardi collaboration caters to consumers' growing demand for convenience in their drinking experiences.
2. Heritage-based Product Innovation - Revamping classic cocktails in pre-mixed formats allows brands to leverage their historical significance while appealing to modern consumers seeking nostalgic yet hassle-free options.
3. Collaborative Brand Products - Collaborations between iconic brands such as Coca-Cola and Bacardi create unique products that merge the strengths of both, attracting a wider audience through combined brand loyalty.
Industry Implications
1. Alcoholic Beverages - Innovations like pre-mixed canned cocktails represent a growth opportunity for the alcoholic beverage industry by meeting market demands for convenience and quality.
2. Consumer Packaged Goods - The introduction of ready-to-drink cocktails underscores a significant evolution in the CPG sector, focusing on ready-made solutions for time-pressed consumers.
3. Retail and Distribution - The launch of collaborative ready-to-drink cocktails necessitates adapting retail and distribution strategies to accommodate the rising popularity of pre-mixed beverage products.
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