China opts for simple illustration in visually overwhelming marketplace
Implications - Packaging has become an artform in itself, and in China, branding is erring on a more imaginative and decorative aesthetic with designs that look hand-drawn or sketched. These subtle, often minimalist drawings add to the authenticity of the products they are marketing and provide a striking visual image in text-heavy, color-saturated displays.
Workshop Question - How can your brand visually elevate how its products are designed, or how its services are marketed?
Trend Themes
1. Hand-drawn Illustrations - Minimalistic drawings and sketches have become a popular choice for packaging in China, allowing products to look more authentic and provide a striking visual image.
2. Cultural Inspiration - Designers are drawing inspiration from cultural references such as ancient China and Chinese folklore to create striking packaging that fuses contemporary and traditional aesthetics.
3. Nature-inspired Packaging - Packaging that draws inspiration from nature and wildlife is gaining popularity in China, with a focus on reflective imagery that symbolizes the brand's origins.
Industry Implications
1. Food and Beverage - Minimalistic design trends are influencing food and beverage packaging, while cultural inspiration has infused a new creative edge to artisanal sweets and boutique wines.
2. Art and Design - Designers and creatives exploring traditional and contemporary aesthetics to create unique packaging solutions with a focus on cultural references, authenticity, and minimalism.
3. Brand Marketing - Nature-inspired packaging with botanical illustrations and symbolic imagery is becoming a popular way for brands to convey origin stories and a connection with consumers.
6 Featured, 52 Examples:
254,566 Total Clicks
Date Range:
Jun 16 — Jun 16
Trending:
Warm
Consumer Insight Topics:
