China prioritizes low cost or borrowing 3rd party headsets, proliferating VR
Implications - As many residents in China have slower operating systems, VR Internet cafes are a great way for people to save costs of purchasing state-of-the-art headsets. Alternatively, free, low cost VR headsets are becoming more popular as promotional goods. This speaks to the need to consider global attitudes toward movements that are gaining popularity in North America.
Workshop Question - What third party systems or products could your brand harness to provide a better experience for consumers?
Trend Themes
1. Hyper-accessible VR - The proliferation of low cost or borrowed third party headsets to make virtual reality experiences more accessible is an important trend driven by global attitudes.
2. Virtual Reality Cinema - The growing trend of virtual reality cinemas shows opportunity for further immersive entertainment experiences that could potentially revolutionize the movie industry.
3. VR Shooter Games - The use of room-scale tracking technology in virtual reality shooter games highlights the potential for more fully immersive gaming experiences.
Industry Implications
1. Entertainment - Virtual reality entertainment experiences are proliferating, presenting an opportunity for companies in the entertainment industry to offer more immersive and engaging content.
2. Gaming - The video gaming industry is exploring the potential of virtual reality to create a more immersive and engaging player experience.
3. Fashion - The use of virtual reality technology in fashion marketing and advertising, as demonstrated in ELLEMEN China's latest issue, suggests potential for companies in the fashion industry to explore new marketing avenues.
5 Featured, 42 Examples:
141,621 Total Clicks
Date Range:
Mar 16 — Sep 16
Trending:
Warm
Consumer Insight Topics:
