Ori Studio's Visual Identity is Displayed in a Monochromatic Palette
Jana Pijak — June 13, 2016 — Marketing
References: behance.net & behance.net
Ori Studio's visual identity is stark and monochromatic, spotlighting the creative agency's contemporary design aesthetic. Displayed in a palette of black and white tones, the brand's promotional materials and packaging fuse aesthetics with function.
While the company's business cards and brochures boast a white background with bold black text, its document packaging and shipping materials are showcased in an inverted colors scheme that is predominantly dark. These include document tubes and plastic wrappers that are used to wrap brochures.
Ori Studio's stark brand identity embodies an air of minimalism and is reflective of the brand's ethos. "Our identity balances rational visual communication with a bold, simple aesthetic, creating an image which promotes confidence in our ideals, and our commitment to human centric design," said the creative team about this bold and very personal project.
While the company's business cards and brochures boast a white background with bold black text, its document packaging and shipping materials are showcased in an inverted colors scheme that is predominantly dark. These include document tubes and plastic wrappers that are used to wrap brochures.
Ori Studio's stark brand identity embodies an air of minimalism and is reflective of the brand's ethos. "Our identity balances rational visual communication with a bold, simple aesthetic, creating an image which promotes confidence in our ideals, and our commitment to human centric design," said the creative team about this bold and very personal project.
Trend Themes
1. Minimalist Branding - The rising trend of monochromatic, minimalist branding, creates opportunities for firms to offer design services that cater to this trend.
2. Bold Aesthetic Branding - Bold black and white designs are increasingly being used in branding, offering an opportunity for businesses to create unique brand identities
3. Inverted Color Schemes - The use of inverted color schemes has become a popular trend in branding and packaging, presenting opportunities for firms capable of executing creative inverted color designs.
Industry Implications
1. Advertising and Marketing - The advertising and marketing industry can take advantage of the minimalist branding trend by offering design services that appeal to customers seeking a simple, elegant brand identity.
2. Graphic Design - In the field of graphic design, there is a growing demand for bold, eye-catching visual communication that can help brands to stand out from the competition.
3. Packaging and Shipping - The packaging and shipping industry can leverage the inverted color scheme trend by offering unique designs that create a visually stunning and memorable impression on customers.
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