The Wang & Lynch Brand Identity Portrays Classic Elegance
Jana Pijak — June 13, 2016 — Marketing
References: behance.net
The Wang & Lynch brand identity is the work of Hong Kong-based design agency Frames. Frames not only conceives the design of the lifestyle brand's promotional materials and business cards but also creates its product packaging -- elegant boxes that are showcased in a sophisticated palette of royal purple and gold tones.
While each box is a bright royal purple, Wang & Lynch's branded insignia and stamped logo are showcased in metallic gold typography. Each of the company's packages are also fitted with a pale pink interior and matching pastel tissue paper.
A symbol of classic elegance, this brand identity by creative studio Frames is feminine and streamlined, mixing fashionable accents to create packaging that is eye-catching yet timeless. This concept falls in line with Wang & Lynch's ethos, one that centers around creating beautifully designed and crafted wedding accessories.
While each box is a bright royal purple, Wang & Lynch's branded insignia and stamped logo are showcased in metallic gold typography. Each of the company's packages are also fitted with a pale pink interior and matching pastel tissue paper.
A symbol of classic elegance, this brand identity by creative studio Frames is feminine and streamlined, mixing fashionable accents to create packaging that is eye-catching yet timeless. This concept falls in line with Wang & Lynch's ethos, one that centers around creating beautifully designed and crafted wedding accessories.
Trend Themes
1. Branded Packaging - Opportunity for disruptive innovation in the creation of unique and visually appealing packaging designs.
2. Elegant Brand Identity - Opportunity to develop branding strategies that exude classic elegance and appeal to a sophisticated target audience.
3. Fashionable Accents - Opportunity to incorporate fashionable elements into product design and packaging for an eye-catching and stylish brand image.
Industry Implications
1. Design Agencies - Potential for design agencies to offer comprehensive brand identity services, including packaging design, to lifestyle brands.
2. Wedding Accessories - Potential for disruptive innovation in the creation of beautifully designed and crafted wedding accessories that align with a sophisticated brand identity.
3. Fashion Retail - Opportunity for fashion retail brands to incorporate fashion-forward accents into their product packaging and branding to target a fashionable audience.
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