Boomers spend their second wave of free time on their bodies
Implications - Given the psychographic information on the Boomer generation, their entrance into retiring age is often called their "second adolescence." Many Boomers are using this time to reconnect with their health and bodies in general, redefining what it means to age mentally as well as physically.
Workshop Question - What role can your brand play in helping Boomers reach their potential in their retirement years?
Trend Themes
1. Boomer-focused Fitness Programs - Fitness programs that cater to the needs and goals of aging boomers are growing in popularity.
2. Flexible and Personalized Boomer Workouts - Fitness programs that offer personalized workouts and flexible routines are in high demand among older consumers.
3. Accessing Nature for Boomer Wellness - Boomer-specific wilderness courses are gaining popularity as a way to stay active and healthy in the outdoors.
Industry Implications
1. Fitness Industry - The fitness industry has an opportunity to provide more age-appropriate and personalized programs for older consumers.
2. Outdoor and Adventure Industry - The outdoor and adventure industry can create more boomer-centric experiences such as wilderness courses or adventure tours.
3. Health and Wellness Industry - The health and wellness industry can provide specialized coaching and resources to aging consumers looking to maintain a healthy lifestyle.
9 Featured, 59 Examples:
194,340 Total Clicks
Date Range:
Mar 15 — Nov 17
Trending:
Mild
Consumer Insight Topics:
