Bon Tea Packages Its Products in Fabric Tea Bag Vessels
Jana Pijak — May 14, 2016 — Marketing
Etsy's LaiGoods shop specializes in unique tea products including this kit that features fabric tea bag packaging. Each package of the shop's Bon Tea is shipped worldwide from Sweden and features cotton-crafted tea bags that are handmade by Taiwan-based artisans.
In addition to their unique materiality, these fabric tea bags are accented with ceramic tags that are also hand-crafted. Infused with high quality Oolong leaves, Bon Tea marries sweet and smooth flavors and is soothing for those looking to unwind after a long day.
Looking to past traditions for inspiration, beverage brands are turning classic tea drinking rituals into a more experiential affair. In addition to a growing tea culture that includes artisan shops and bars, handcrafted tea tools are also a favorite among modern demographics with an appreciation for the steeped beverage.
In addition to their unique materiality, these fabric tea bags are accented with ceramic tags that are also hand-crafted. Infused with high quality Oolong leaves, Bon Tea marries sweet and smooth flavors and is soothing for those looking to unwind after a long day.
Looking to past traditions for inspiration, beverage brands are turning classic tea drinking rituals into a more experiential affair. In addition to a growing tea culture that includes artisan shops and bars, handcrafted tea tools are also a favorite among modern demographics with an appreciation for the steeped beverage.
Trend Themes
1. Fabric Tea Bag Packaging - The use of fabric tea bags as packaging is a disruptive innovation opportunity for tea brands to enhance the sensory experience of tea drinking.
2. Handcrafted Tea Tools - The popularity of handcrafted tea tools presents a disruptive innovation opportunity for artisans and manufacturers to create unique and premium tea accessories.
3. Experiential Tea Culture - The trend towards experiential tea drinking rituals opens up disruptive innovation opportunities for beverage brands to create immersive tea experiences in tea shops and bars.
Industry Implications
1. Tea Packaging - The introduction of fabric tea bag packaging presents a disruptive innovation opportunity for tea packaging companies to offer more eco-friendly and visually appealing options.
2. Artisan Tea Tools - The demand for handcrafted tea tools creates a disruptive innovation opportunity for artisans and manufacturers in the tea accessory industry to cater to the growing market.
3. Tea Hospitality - The rise of experiential tea culture calls for disruptive innovation opportunities in the tea hospitality industry to create unique tea-drinking experiences in tea shops and bars.
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