This Egg Package Design Features Bubbled Windows to See the Product
Michael Hemsworth — June 3, 2016 — Art & Design
References: behance.net & packagingoftheworld
Many consumers wonder about the hygiene when it comes to packaged goods, so this egg package is designed to help calm woes by offering information and a view of the product within.
Designed by student Emily Lau, the packaging design holds eggs within a cardboard box that is outfitted with a series of windows. The windows enable three of the eggs to be viewed from the outside to help enhance the fresh, bacteria-free nature of the products.
The world population is growing, which has subsequently raised concerns over food scarcity. Prepackaged foods are likely to be a staple amongst future generations, which has many designers focusing on upscaling the experience to be more freshness-focused like this egg package by Lau.
Designed by student Emily Lau, the packaging design holds eggs within a cardboard box that is outfitted with a series of windows. The windows enable three of the eggs to be viewed from the outside to help enhance the fresh, bacteria-free nature of the products.
The world population is growing, which has subsequently raised concerns over food scarcity. Prepackaged foods are likely to be a staple amongst future generations, which has many designers focusing on upscaling the experience to be more freshness-focused like this egg package by Lau.
Trend Themes
1. Hygiene Transparency Packaging - There is an opportunity to develop packaging designs for various perishable products that offer views of the product inside with transparency features providing hygiene information.
2. Freshness Focused Packaging Design - Developing innovative designs for packaging to ensure freshness of perishable items can be a strategy to differentiate products.
3. Sustainable Packaging Design - Addressing environmental sustainability concerns through environment-friendly packaging can be a disruptive innovation opportunity.
Industry Implications
1. Food Packaging Industry - Innovative packaging designs can enhance consumers' perceptions of the freshness of perishable items and increase safety and food security across the supply chain.
2. Consumer Goods Industry - Providing a transparent, hygienic, and environmentally friendly packaging for perishable items can be a disruptive innovation opportunity, offering benefits to both consumers and retailers.
3. Design Industry - Packaging design plays a critical role in determining how clean, fresh, and safe consumers perceive a product, creating opportunities for designers to innovate and disrupt the current packaging market.
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