Rising interest in specialty food and beverage creates a need for experience
Implications - At the foundation of the "foodie" wave is a desire for unique, authentic experience, and so outside of an attraction to specialty foods, consumers are gaining interest in gourmand tools. This permeates beverages specifically through the form of taste-enhancing tumblers and cups, speaking to the idea of the sommelier.
Workshop Question - How can you add an experiential element to your offering?
Trend Themes
1. Experience-centered Consumption - Consumers are seeking unique and authentic experience in addition to specialty food and drink items.
2. Personalized Taste Enhancement - Consumers are turning to gourmand tools and taste-enhancing beverage containers to take customization to the next level.
3. Sustainable Food Serviceware - Eco-friendly and edible dishware alternatives are gaining popularity as consumer seek to reduce waste.
Industry Implications
1. Food and Beverage - Industry professionals can refer to the trend of personalized taste enhancement and experience-centered consumption to innovate new product offerings.
2. Hospitality - Hotels and restaurants can capitalize on sustainable food service ware trend by offering eco-friendly dishware alternatives to customers and reducing waste.
3. Gifts and Novelties - Companies specializing in gifts and novelties can incorporate the trend of personalized taste enhancement to develop unique and customizable offerings.
