The Meganemai Rice Brand Focuses on Packaging with Eyeglasses
Michael Hemsworth — June 2, 2016 — Lifestyle
References: megane-mai.jp & spoon-tamago
Many rice brands focus on packaging that offers a glimpse of the terrain where it's from or bold imagery, but Meganemai takes a different approach by focusing the people that produce it. All those involved with the creation of Meganemai wear eyeglasses, so the brand took this characteristic and applied it to the name of the brand as well as the packaging.
Meganemai -- translating literally from Japanese to "rice with glasses" -- consists of rice from Sabae and helps give an ordinary food like rice a bit of character. The rice brand packaging helps to stand apart from the competition on the store shelf by offering a smiling face rather than just information or scenery.
Meganemai -- translating literally from Japanese to "rice with glasses" -- consists of rice from Sabae and helps give an ordinary food like rice a bit of character. The rice brand packaging helps to stand apart from the competition on the store shelf by offering a smiling face rather than just information or scenery.
Trend Themes
1. Personalized Packaging - Brands can customize their packaging to highlight unique qualities of their product, like the glasses worn by those involved with Meganemai rice production.
2. Eco-friendly Packaging - As brands strive to stand out on store shelves, they can consider using sustainable materials and eco-friendly packaging designs.
3. Minimalist Packaging - Minimalist designs can be effective in drawing attention to a product and creating a memorable brand image, as seen with Meganemai's smiling face packaging.
Industry Implications
1. Food Packaging - As consumers look for unique and fun packaging, food companies can consider customizing their packaging designs to stand out on store shelves and online retail platforms.
2. Eyewear Retail - The glasses-wearing theme of Meganemai's packaging could inspire eyewear companies to collaborate with food brands or create their own food products with custom packaging designs.
3. Packaging Design - The creative use of packaging design seen with Meganemai rice could inspire packaging design agencies to take a more personalized approach in branding products.
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