Yueran Notebook's Brand Identity is Colorfully Eye-Catching
Jana Pijak — June 13, 2016 — Marketing
References: behance.net
Yi Mi Xiaoxin is the graphic designer behind Yueran Notebook's brand identity project. Appropriately titled 'vividly,' the brand's notebook collection features colorful and ornate packaging that stays true to the Shenzhen-based designer's fearless aesthetic.
Consisting of patterned notebooks of varying thicknesses and cover styles -- both soft and hardcover in numerous prints -- this stationary range is packaged in two elegant boxes of varying hues. Opting for pink and purple colors, Yi Mi Xiaoxin creates decorative stationary boxes that embody sophistication while doubling as a unique gift idea for writers.
Each box not only doubles as handy notebook storage but also features metallic borders, patterns and Yueran Notebook's branded insignia. Instantly drawing the attention of consumers, this packaging is visually bold and ornate, fusing the intricacy of vintage stationary with the bright colors of today.
Consisting of patterned notebooks of varying thicknesses and cover styles -- both soft and hardcover in numerous prints -- this stationary range is packaged in two elegant boxes of varying hues. Opting for pink and purple colors, Yi Mi Xiaoxin creates decorative stationary boxes that embody sophistication while doubling as a unique gift idea for writers.
Each box not only doubles as handy notebook storage but also features metallic borders, patterns and Yueran Notebook's branded insignia. Instantly drawing the attention of consumers, this packaging is visually bold and ornate, fusing the intricacy of vintage stationary with the bright colors of today.
Trend Themes
1. Colorful Stationery Packaging - The use of vibrant patterns and bold colors in stationery packaging can be a disruptive innovation opportunity for traditional stationary companies looking to attract a younger demographic.
2. Intricate Packaging Design - Integrating ornate patterns and metallic borders into packaging design can be a disruptive innovation opportunity for companies looking to create an elevated brand aesthetic.
3. Packaging as Gift Item - Creating packaging that doubles as a special gift item can be a disruptive innovation opportunity for companies looking to appeal to consumers who value unique and functional gift items.
Industry Implications
1. Stationery - The stationery industry can explore the use of bold and intricate packaging designs as an opportunity to stand out in a highly competitive market.
2. Gifts - Companies in the gift industry can incorporate packaging design into their products to create a differentiated and memorable gift-giving experience.
3. Branding/design - By incorporating bold colors, intricate patterns, and innovative packaging designs, branding and design companies can help their clients create a unique visual identity that stands out in a crowded market.
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