Ideas
Explore the world's #1 largest database of ideas and innovations, with 471,140 inspiring examples.
Trend Reports
Discover why 1,271 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 312,231 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,271 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 312,231 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,215 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 471,140 cutting edge ideas.

Segmented Energy

Hyper-specific targeting in caffeinated beverages speaks to all-encompassing need

Implications - Caffeine has permeated almost every category in the past few years, from edibles to the health space. The next wave of energy sees hyper-specific targeting in caffeinated beverages. This signifies an all-encompassing need for increased energy and productivity due to the fast pace of society for all ages, genders and locations of modern society.
Workshop Question - How can your brand effectively cater to the needs of modern consumers in a way that recognizes their increasingly fast-paced lifestyles and rituals?
Trend Themes
1. Hyper-specific Targeting - The rise of hyper-specific targeting in caffeinated beverages signifies an all-encompassing need for increased energy and productivity due to the fast pace of society.
2. Female-targeted Energy Drinks - Energy drink companies are creating new lines of low-calorie and low-sugar drinks specifically targeted at women.
3. Patriotic Drink Campaigns - Companies are launching patriotic themed campaigns during summer events to appeal to nationalistic sentiments.
Industry Implications
1. Beverage Industry - Innovations in energy drinks and related products are leading to new market segments and niches.
2. Marketing Industry - Companies are using targeted marketing and nationalistic themes to appeal to specific demographics and populations.
3. Health and Wellness Industry - Low-calorie and low-sugar energy drinks are becoming increasingly popular in the health and wellness industry.
2.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
3 Featured, 25 Examples:
79,070 Total Clicks
Date Range:
Jan 16 — Jun 16
Trending:
Average
Consumer Insight Topics:

Related Examples

Olympic Snapshot Campaigns
Olympic Snapshot Campaigns
LA is Engaging Snapchat Users in a Bid for an Upcoming Summer Olympics
Patriotic Chocolate Bar Packaging
Patriotic Chocolate Bar Packaging
The New Hershey's Label Features Red, White and Blue Lettering
Patriotic Activewear Collections
Patriotic Activewear Collections
The Hurley Team USA Collection Celebrates the 2016 Olympics
Brazilian Food Festivals
Brazilian Food Festivals
The 'Keepin' it Rio' Food Festival Celebrates Brazilian Cuisine
Olympics-Inspired Burgers
Olympics-Inspired Burgers
The New Brazilian BBQ McSpicy Celebrates the Rio 2016 Olympic Games
Metallic Popcorn Packaging
Metallic Popcorn Packaging
Diz-Diz's Microwave Popcorn Bags Come in Gold, Silver and Bronze
play_circle_filledEmotional Olympic Commercials
Emotional Olympic Commercials
P&G's 'Thank You, Mom' Triumphs Mothers Who Gave Athletes Strength
Exclusive Game-Showcasing Deals
Exclusive Game-Showcasing Deals
Snapchat and BuzzFeed Will Be Able to Show the Olympics in Rio
Preservative-Free Chicken
Preservative-Free Chicken
McDonald's is Now Testing Preservative-Free Chicken McNuggets
Fair Trade Energy Drinks
Fair Trade Energy Drinks
The Steaz Cactus Water Natural Health Drink Refreshes and Stimulates
Subtle Luxury Energy Drinks
Subtle Luxury Energy Drinks
The 'Moto' Premium Energy Drink Focuses on Luxury Lifestyles
Immunity-Boosting Beverages
Immunity-Boosting Beverages
The Rush Energy Drink Boosts Immune and Nervous System Functioning
Carbohydrate-Rich Energy Drinks
Carbohydrate-Rich Energy Drinks
The Endurance Carb Energy Drink is Designed to Fuel Athletes
Calorie-Free Energy Drinks
Calorie-Free Energy Drinks
This Drink Provides a Boost of Energy Without the Extra Calories
Cherry Blossom Energy Drinks
Cherry Blossom Energy Drinks
Red Bull is Honoring Cherry Blossom Season with The Spring Edition
Anti-Nausea Maternity Drinks
Anti-Nausea Maternity Drinks
Healthy Mama's 'Boost It Up!' is a Morning Sickness Solution
Brain-Boosting Energy Shots
Brain-Boosting Energy Shots
This Health Supplement is Designed to Improve Mental Alertness
Espresso-Infused Energy Drinks
Espresso-Infused Energy Drinks
This Hybrid Beverage Has as Much Caffeine as a Double Espresso
Brain-Boosting Energy Drinks
Brain-Boosting Energy Drinks
The Neuroscientist-Created TruBrain Drinks Use Active Nootropics
Nutritious Energy Drinks
Nutritious Energy Drinks
This Clean Energy Drink From HiBall Statisfies and Nourishes
Mineral-Rich Energy Drinks
Mineral-Rich Energy Drinks
Little Big Shot Energy Drinks Do Away with Caffeine and Taurine
Energizing Fruit Drinks
Energizing Fruit Drinks
These Mountain Dew Kickstart Drinks Have a Base of Coconut Water
Natural Energy Drinks
Natural Energy Drinks
Guayaki Yerba Mate is a Plant-Based Beverage that Boosts Stamina
Clean Energy Drinks
Clean Energy Drinks
Runa Offers a Natural Alternative to More Manufactured Beverages
Aphrodisiac Energy Drinks
Aphrodisiac Energy Drinks
The Borojo Energy Drink Beverage is an All-Natural Bedroom Stimulant