The HEMA Hot Dog Food Kit Focuses on Freshness and Quality
Michael Hemsworth — June 8, 2016 — Marketing
References: sogooddesign.nl & packagingoftheworld
The HEMA Hot Dog Food Kit is focused on conveying to consumers that the food within is fresh, high-quality and ready for enjoyment.
Designed by the SOGOOD creative agency in the Netherlands, the HEMA hot dog packaging features an anthropomorphized dog that features a bun and a wiener for a body. The excited dog is eagerly awaiting a dollop of mustard, and helps to enhance the humorous approach that the brand has taken to make a traditional food product more fun.
The HEMA Hot Dog Food Kit consists of buns and dogs to ensure that consumers who pick up the pack in the brand's stores will be able to make them immediately rather than buying separate product packages.
The packaging features a hand-drawn aesthetic that focuses on the HEMA brand's key values including natural, honest, fresh, quality, integrity and delicious.
Designed by the SOGOOD creative agency in the Netherlands, the HEMA hot dog packaging features an anthropomorphized dog that features a bun and a wiener for a body. The excited dog is eagerly awaiting a dollop of mustard, and helps to enhance the humorous approach that the brand has taken to make a traditional food product more fun.
The HEMA Hot Dog Food Kit consists of buns and dogs to ensure that consumers who pick up the pack in the brand's stores will be able to make them immediately rather than buying separate product packages.
The packaging features a hand-drawn aesthetic that focuses on the HEMA brand's key values including natural, honest, fresh, quality, integrity and delicious.
Trend Themes
1. Anthropomorphized Packaging - Opportunity to create unique and engaging packaging designs that evoke emotion and enhance the consumer experience.
2. Humorous Food Packaging - Opportunity to use humor and fun in packaging design to make traditional food products more engaging and appealing to consumers.
3. Convenience Packaging - Opportunity to create convenient packaging solutions that include all necessary components for immediate consumption.
Industry Implications
1. Food Packaging - Opportunity for food packaging companies to explore innovative and creative designs that capture consumer attention and enhance brand identity.
2. Creative Agencies - Opportunity for creative agencies to collaborate with food brands to develop unique and whimsical packaging concepts.
3. Convenience Retail - Opportunity for convenience stores and retailers to offer food kits that provide consumers with quick and easy meal solutions.
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