Large brands are entering the health space to accommodate the halfway healthy
Implications - Considering the popularity of the health wave, it's no surprise big, iconic brands known for unhealthy foods are attempting to enter the health space. Beyond the benefit of expanding appeal, well-known brands who enter the health space target a niche of "halfway healthy" consumers who are interested in entering into a diet, but don't want to stray from the familiar.
Workshop Question - How can your brands shift consumer perspectives without having to completely rearrange its business model?
Trend Themes
1. Health-conscious Fast Food Options - As consumers become more focused on their food choices, fast food chains are creating low-carb, vegan, and lighter menu options.
2. Artisanal-style Fast Food - Established fast food chains are offering warm, handmade sandwiches and snacks to compete with traditional fast food options.
3. Low-calorie Snack Options - Brands are creating pre-portioned, guilt-free snacks to cater to health-conscious consumers who want to indulge without compromising their diets.
Industry Implications
1. Fast Food Industry - The fast food industry can adopt low-carb, vegan, lighter, and artisanal-style food options to increase customer satisfaction and expand their target audience.
2. Health and Wellness Industry - The health and wellness industry can utilize the consumer trend towards healthier food options to develop and promote products and services that cater to a range of diets and lifestyles.
3. Packaged Food Industry - The packaged food industry can address the demand for healthier snack options by creating pre-portioned, low-calorie snacks that appeal to health-conscious consumers.
