Turn-key delivery services offer consumers breakfast & coffee conveniently
Implications - Delivery services have been rapidly gaining steam with the rise of offerings available such as UberEATS. Consumers are now turning to easy-to-order services that allow them to get what they need in the morning without having to take time for extra stops or waiting in long lines. Delivery is no longer just an option for lunch or dinner.
Workshop Question - How can you brand ensure its products or services are being delivered in a convenient, accessible way?
Trend Themes
1. On-demand Food Delivery - The rise of on-demand delivery services has made it possible for consumers to get what they need in the morning without having to take time for extra stops or waiting in long lines, and this trend is now expanding into breakfast and coffee delivery.
2. Customizable Subscriptions - Subscribers to juice delivery services can customize their juices and cleanses to ensure that they are getting the most out of their beverage choices, and this trend is not just limited to juice delivery but can be observed in other industries as well.
3. New Media Revenue Streams - Media companies are venturing into different but culturally related fields in an attempt to boost flagging fortunes, such as the Toronto Star's headline coffee delivery service. This trend will likely continue as traditional media companies seek innovative ways to stay relevant.
Industry Implications
1. Food Delivery Services - Companies like DropKaffe, Chai Point, and Jinn are disrupting the traditional food service industry with their on-demand coffee and breakfast delivery services.
2. Beverage Delivery Services - Project Juice is part of a broader trend of customizable beverage delivery services that cater to consumers' unique health goals and preferences.
3. Media Companies - The Toronto Star's headline coffee service is just one example of how traditional media companies can expand their offerings and revenue streams outside of their core competencies.
