Guizhou Hua Dan Winery's Healthy Wine Promotes Longevity and Balance
Jana Pijak — June 8, 2016 — Marketing
References: packagingoftheworld
Guizhou Hua Dan Winery is a Chinese beverage brand, specializing in healthy wine options that promote longevity and wellness. Inspired by the Taoist health theory of "improving body functions in order to achieve inner balance," this collection of delicious wine mimics high-end beauty supplements. Designed by Shenzhen-based creative studio Unidea Bank, the wine's packaging is as narrative as it is striking.
Consisting of four bottle designs that blend traditional and modern elements, the healthy wine collection will appeal to those looking to indulge without the guilt. Its striking bottle labels each feature different symbolism -- from a deer, the Chinese symbol for fortune and good luck to a young woman, used to represent grace and poise.
In addition to its detoxifying features, this wine collection is even said to help drinkers get a better night's sleep and its vivid packaging is reflective of these and many more health benefits.
Consisting of four bottle designs that blend traditional and modern elements, the healthy wine collection will appeal to those looking to indulge without the guilt. Its striking bottle labels each feature different symbolism -- from a deer, the Chinese symbol for fortune and good luck to a young woman, used to represent grace and poise.
In addition to its detoxifying features, this wine collection is even said to help drinkers get a better night's sleep and its vivid packaging is reflective of these and many more health benefits.
Trend Themes
1. Healthy Wine - There is a trend towards the development of healthy wine options that promote longevity and wellness, offering disruptive innovation opportunities in the wine industry.
2. Narrative Packaging - The use of narrative and striking packaging designs for wine bottles is a growing trend, creating disruptive innovation opportunities in packaging and branding industries.
3. Functional Beverages - The popularity of functional beverages, such as wine with detoxifying and sleep-enhancing properties, is on the rise, presenting disruptive innovation opportunities in the beverage industry.
Industry Implications
1. Wine - The wine industry has the potential to disruptively innovate by offering healthy wine options that promote longevity and wellness, catering to health-conscious consumers.
2. Packaging - The packaging industry can innovate by creating narrative and visually striking designs for wine bottles, enhancing the overall brand experience and attracting consumers.
3. Beverage - The beverage industry can tap into the growing demand for functional beverages by developing products with detoxifying and sleep-enhancing properties, offering unique value propositions to consumers.
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