The Origin Chrysanthemum Tea Bottle Features Vibrant Chinese Imagery
Rebecca Byers — May 5, 2015 — Marketing
References: packagingoftheworld
Chrysanthemum tea is an ancient flower-based beverage dating back to the first century in East Asia that is currently experiencing a resurgence in popularity in China. The Origin Chrysanthemum Tea is a brand based in Shenzen, China, that boasts a vibrant, eye-catching bottle design that has helped establish it as the go-to choice for the historical beverage in the country.
Similar to how Arizona has branded itself stateside, Origin Chrysanthemum Tea features a bright package that exudes freshness and emphasizes the brand's modernization of an ancient recipe. The neon-tinged reinterpretations of the traditional Chinese drawings highlight the brand's role in bringing back a classic drink with a modern twist.
Given the noted calming effect of chrysanthemum tea, the soothing nature of the whimsical images on the brand's packaging is well-suited.
Similar to how Arizona has branded itself stateside, Origin Chrysanthemum Tea features a bright package that exudes freshness and emphasizes the brand's modernization of an ancient recipe. The neon-tinged reinterpretations of the traditional Chinese drawings highlight the brand's role in bringing back a classic drink with a modern twist.
Given the noted calming effect of chrysanthemum tea, the soothing nature of the whimsical images on the brand's packaging is well-suited.
Trend Themes
1. Resurgence of Ancient Beverages - The increasing popularity of chrysanthemum tea in China indicates a trend towards rediscovering and embracing traditional drinks.
2. Eye-catching Packaging Designs - The vibrant, modern reinterpretations of traditional Chinese drawings on Origin Chrysanthemum Tea's bottles showcase a trend of visually striking packaging for beverages.
3. Modernization of Traditional Recipes - Origin Chrysanthemum Tea's brand positioning as a modernized version of an ancient drink reflects a trend of updating and revitalizing traditional recipes.
Industry Implications
1. Beverage Packaging - The visually striking bottle design of Origin Chrysanthemum Tea presents a disruptive innovation opportunity in the beverage packaging industry.
2. Herbal Tea - The resurgence of chrysanthemum tea and the modernization of its packaging indicates a potential disruptive innovation opportunity in the herbal tea industry.
3. Cultural Heritage Products - Origin Chrysanthemum Tea's success in promoting an ancient beverage with a modern twist suggests a disruptive innovation opportunity in the cultural heritage products industry.
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