The Fervi Face Mask Packaging Concept References Natural Ingredients
Jana Pijak — June 13, 2016 — Marketing
References: behance.net
The fervi face mask packaging concept references the skincare brand's naturally sourced ingredients and brings an artistic visual aesthetic to life. Designed by creative duo Wentian Zhang and Vicki Sun -- both based in Shanghai, China -- this visual identity centers around a large collage that is made up of smaller fragments.
In addition to referencing the skincare brand's organic and beautifying ingredients, each of fervi's face mask packaging is also color-coded to represent various benefits. For example, the brand's ageless face mask features bright green accents while its calming mask is accented with pale turquoise details.
Symbolizing fervi's natural ingredients, this packaging brings a spa-themed aesthetic to life and will instantly capture the attention of skincare consumers with an eye for design.
In addition to referencing the skincare brand's organic and beautifying ingredients, each of fervi's face mask packaging is also color-coded to represent various benefits. For example, the brand's ageless face mask features bright green accents while its calming mask is accented with pale turquoise details.
Symbolizing fervi's natural ingredients, this packaging brings a spa-themed aesthetic to life and will instantly capture the attention of skincare consumers with an eye for design.
Trend Themes
1. Organic Skincare Branding - Opportunity for skincare brands to emphasize natural ingredients and visually appealing packaging to attract design-conscious consumers.
2. Color-coded Packaging - Potential for brands to use color-coded packaging to differentiate between product benefits and create a more user-friendly experience for consumers.
3. Artistic Visual Identity - Brands can explore creative collaborations and visual storytelling to create unique packaging concepts that stand out in the skincare market.
Industry Implications
1. Skincare - Skincare brands can leverage collaged packaging designs and emphasize natural ingredients to enhance their brand image and appeal to design-conscious consumers.
2. Graphic Design - Opportunity for graphic designers to collaborate with skincare brands to create visually appealing packaging concepts that elevate the brand's identity and attract consumers.
3. Consumer Goods - Innovative packaging concepts in the skincare industry can inspire other consumer goods industries to explore creative and artistic approaches to product packaging.
3
Score
Popularity
Activity
Freshness
