These Mooncake Boxes are Inspired by the Art of Ancient China
Jana Pijak — June 6, 2016 — Marketing
References: packagingoftheworld
This striking dessert packaging is designed for mooncake manufacturer Hung Hin. The brand specializes in artisanal sweets and enlisted the help of Hong Kong-based designer Toni Chung when creating its latest collection of limited edition treats.
Designed for an urban festival event, the mooncake boxes come in varying motifs, each featuring a specific and intricate pattern that is reminiscent of ancient art. Hung Hin's striking dessert packaging draws inspiration from painted tiles or porcelain trinkets. Each of the brand's paper mooncake boxes boasts a white backdrop that is adorned with vibrantly colored patterns.
Fusing contemporary and cultural inspirations, this dessert packaging is almost too beautiful to open, becoming a decorative keepsake after its delicious contents are consumed.
Designed for an urban festival event, the mooncake boxes come in varying motifs, each featuring a specific and intricate pattern that is reminiscent of ancient art. Hung Hin's striking dessert packaging draws inspiration from painted tiles or porcelain trinkets. Each of the brand's paper mooncake boxes boasts a white backdrop that is adorned with vibrantly colored patterns.
Fusing contemporary and cultural inspirations, this dessert packaging is almost too beautiful to open, becoming a decorative keepsake after its delicious contents are consumed.
Trend Themes
1. Art-inspired Packaging - Opportunity to create packaging designs for various products that are inspired by different forms of art, making the product stand out and appealing to consumers.
2. Sustainable Packaging - Opportunity to explore using eco-friendly materials for packaging to address environmental concerns and meet consumer demand for sustainable options.
3. Limited Edition Packaging - Opportunity to create limited edition packaging for products, encouraging customers to make a purchase before supplies run out and creating a sense of exclusivity and urgency.
Industry Implications
1. Food and Beverage - Opportunity for the food and beverage industry to create unique and eye-catching packaging designs to attract customers and stand out in a crowded market.
2. Art and Design - Opportunity for the art and design industry to collaborate with brands to create innovative and visually appealing packaging designs to complement their products.
3. Sustainability - Opportunity for the sustainability industry to work with companies to develop eco-friendly packaging alternatives that reduce waste and negative environmental impact.
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