This Unique Guayusa Tea Features an Eye-Catching Owl Illustration
David Ingram — October 6, 2015 — Marketing
References: gworkshopdesign & packagingoftheworld
Gworkshop Design created this unique packaging design for a line of Ecuadorian guayusa teas.
The packaging for Wajuko tea features a detailed owl illustration decorating the front of the box. An owl was chosen as the main symbol for the tea packaging, based on a story about a child in the amazon named Wajuko who was reincarnated into the form of an owl with penetrating eyes. The only color featured on the mostly black and white illustration is the subtle use of vibrant color in the owl's eyes, and along certain parts of the packaging to identify each different tea flavor.
The owl is also surrounded by guayusa trees and leaves that wrap around to the sides and back of the tea box to create an attractive connection to the overall packaging.
The packaging for Wajuko tea features a detailed owl illustration decorating the front of the box. An owl was chosen as the main symbol for the tea packaging, based on a story about a child in the amazon named Wajuko who was reincarnated into the form of an owl with penetrating eyes. The only color featured on the mostly black and white illustration is the subtle use of vibrant color in the owl's eyes, and along certain parts of the packaging to identify each different tea flavor.
The owl is also surrounded by guayusa trees and leaves that wrap around to the sides and back of the tea box to create an attractive connection to the overall packaging.
Trend Themes
1. Eco-friendly Packaging - Opportunity to innovate sustainable packaging for tea products with eye-catching designs.
2. Narrative Branding - Opportunity to incorporate storytelling and symbolism into packaging design to create a unique brand identity.
3. Color Accent Design - Opportunity to use vibrant colors as accents in packaging design to distinguish different product flavors.
Industry Implications
1. Food and Beverage - Innovative packaging designs for tea products can attract customers and differentiate brands in the competitive food and beverage industry.
2. Graphic Design - Graphic designers specializing in nature-inspired, symbolic packaging designs can cater to the growing market demand for visually appealing and meaningful product packaging.
3. Sustainable Packaging - The demand for eco-friendly packaging solutions in various industries, including the food and beverage sector, presents an opportunity to create sustainable and visually engaging tea packaging designs.
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