William Whistle's Branding Boasts Illustrated Design Elements
Jana Pijak — May 8, 2015 — Lifestyle
References: thedieline
William Whistle's artistic tea packaging boasts an artisanal quality and is adorned with bold typography and illustrated details. The brand's branded tea boxes feature a slew of fresh flavors and include 'Orange and Lemon,' 'Classic Black' and 'Moroccan Mint' varieties.
Reflective of its organic ingredients, the brand's artistic tea packaging also features a blend of monochromatic and colorful imagery that is enhanced with strategic hues. Each hue is representative of a tea's flavoring -- think green for mint and yellow for lemon -- and is eye-catching yet subtle in its visual aesthetic.
William Whistle's packaging inspires designers and makes tea drinkers curious about its dynamic and delicious product range. Overall, this branding example celebrates artistry and is reflective of the food industry's recent focus on engaging packaging.
Reflective of its organic ingredients, the brand's artistic tea packaging also features a blend of monochromatic and colorful imagery that is enhanced with strategic hues. Each hue is representative of a tea's flavoring -- think green for mint and yellow for lemon -- and is eye-catching yet subtle in its visual aesthetic.
William Whistle's packaging inspires designers and makes tea drinkers curious about its dynamic and delicious product range. Overall, this branding example celebrates artistry and is reflective of the food industry's recent focus on engaging packaging.
Trend Themes
1. Artisanal Packaging Design - Designing unique and visually appealing packaging using creative elements, typography and illustrations.
2. Flavor-representative Branding - Representing the flavor using creative and strategic use of colors on the packaging to enhance product appeal.
3. Engaging Packaging Strategy - Creating visually stunning packaging that appeals to customers and entices purchase.
Industry Implications
1. Food and Beverage - Developing packaging strategies that captivate customers and enhance product appeal.
2. Design and Branding - Partnering with brands to create unique and engaging packaging design that stands out in the market.
3. Retail - Incorporating engaging packaging strategies to capture customer attention and drive sales.
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