Evergreen Packaging Has Introduced New SmartPak Cartons
Michael Hemsworth — June 3, 2016 — Marketing
References: evergreenpackaging & beveragedaily
Being that the size of the average American household is shrinking to one or two people, Evergreen Packaging has created the new SmartPak cartons in order to appeal to new consumer demographics.
Consisting of four sizes, SmartPak cartons will come in 40oz, 48oz, 52oz and 59oz varieties in order to provide consumers with the exact size they want to purchase.
This new product packaging lineup from Evergreen Packaging speaks to the consumer lifestyle shifts that are taking place across North America. They speak to burgeoning consumer preferences to decrease consumption and get the most value out of purchases as possible. We could see the shift towards more specific product sizing in the near future if current population household trends continue as they are now.
Consisting of four sizes, SmartPak cartons will come in 40oz, 48oz, 52oz and 59oz varieties in order to provide consumers with the exact size they want to purchase.
This new product packaging lineup from Evergreen Packaging speaks to the consumer lifestyle shifts that are taking place across North America. They speak to burgeoning consumer preferences to decrease consumption and get the most value out of purchases as possible. We could see the shift towards more specific product sizing in the near future if current population household trends continue as they are now.
Trend Themes
1. Shrinking Household Sizes - Creating packaging options that cater to smaller households presents an opportunity for companies to tap into a growing consumer segment.
2. Customized Product Sizing - Introducing different size options allows consumers to choose the exact portion they need, addressing their desire to decrease consumption and maximize value.
3. Consumer Lifestyle Shifts - Adapting packaging to reflect changing consumer preferences and behaviors can give companies a competitive edge in the market.
Industry Implications
1. Packaging - Innovations in packaging design and sizing can revolutionize the way products are delivered and consumed.
2. Food and Beverage - The food and beverage industry can benefit from offering a range of portion sizes to accommodate diverse household sizes.
3. Consumer Goods - Adapting packaging strategies to meet changing consumer demands can unlock new opportunities in the consumer goods industry.
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