Increasing fan involvement, sporting events turn to social marketing tactics
Implications - Targeting the digital native, large-scale sporting events are turning to social media engagement to make the fan experience more memorable. Realizing the need to communicate with consumers in a more approachable manner, marketers are turning to platforms like Snapchat and Facebook to not only promote upcoming events, but also engage the fan community with sponsored content and interactive competitions. This reflects a need for subtle marketing strategies that speak to the way consumers communicate on a daily basis.
Workshop Question - If you were to launch a new marketing campaign exclusively on social media platforms, what type of content would you create? What platforms would you select?
Trend Themes
1. Social Media Engagement - Large-scale sporting events are turning to social media engagement to make the fan experience more memorable.
2. Audio Commentary - Audio democracy platforms are disrupting traditional sports commentary.
3. Social Media Campaigns - Social memorabilia campaigns are utilizing social media to give fans a chance to immediately get their hands on valuable items from a game's special moments.
Industry Implications
1. Sports Marketing - Business professionals in sports marketing can leverage social media platforms to make the fan experience more engaging.
2. Media & Broadcasting - The audio democracy trend presents opportunities for disruption in media and broadcasting.
3. E-commerce - Social memorabilia campaigns using technology platforms like eBay are creating a new stream of revenue in the e-commerce industry.
6 Featured, 52 Examples:
93,001 Total Clicks
Date Range:
Feb 15 — Jun 17
Trending:
Mild
Consumer Insight Topics:
