Food trucks become vehicles for bringing missions to the masses
Implications - A mode of sharing delicious flavors and eclectic dishes that mainstream consumers are already familiar with, food trucks are stepping it up even further by creating connections with consumers on common causes and spreading awareness along with their tasty treats. Taking their missions onto the road, these consumer-friendly commutes share messages of eco-awareness, inclusivity and even strive to make movements like vegan-indulgence more approachable and accessible to the general public.
Workshop Question - How can your brand effectively and creatively promote a cause that is important to it?
Trend Themes
1. Cause Marketing - Food trucks incorporate social or environmental causes into their marketing strategy as a way to stand out and make an impact, appealing to consumers who also care about these causes.
2. Sustainability - Food trucks adopt eco-friendly practices such as using clean energy, locally sourced ingredients, and reducing their waste, promoting sustainability and appealing to environmentally conscious consumers.
3. Branded Mobile Tours - Companies partner with food trucks to create branded mobile tours, stopping in different cities or events as a way to promote products or services while engaging with consumers in a unique and memorable way.
Industry Implications
1. Food and Beverage - Food trucks are disrupting the traditional restaurant industry by offering unique and innovative culinary experiences in a mobile and dynamic way.
2. Marketing and Advertising - Food trucks are becoming a popular vehicle for brands to promote their products or services through experiential marketing, engaging with consumers in a fun and memorable way.
3. Sustainability - The trend of eco-friendly food trucks is also disrupting the transportation and energy industries, promoting the use of clean energy and reducing carbon emissions in mobile operations.
5 Featured, 36 Examples:
537,539 Total Clicks
Date Range:
Sep 15 — Jun 16
Trending:
Hot
Consumer Insight Topics:
