Ideas
Explore the world's #1 largest database of ideas and innovations, with 470,884 inspiring examples.
Trend Reports
Discover why 1,271 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 312,251 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,271 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 312,251 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,215 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 470,884 cutting edge ideas.

Regional Prosumer

Chinese consumers embrace a variety of new social livestream platforms

Implications - Following the emergence of popular Western apps such as Meerkat and Periscope, Chinese tech brands are racing to create their own versions of livestreaming platforms that capitalize on the global phenomenon. Linked to the fast-growing interest in professional gaming as a spectator sport as well as the influence of Internet censorship in China on culture, this progression demonstrates how the digital consumer expects to simultaneously consume and produce content of their own for others to engage with, proving that social experiences are the driving force behind these new habits.
Workshop Question - Choose two disparate geographical locations. How would you develop a product that simultaneously appeals to consumers in both those locations?
Trend Themes
1. Regional Livestreaming Platforms - With the rise of internet censorship in China and the demand for local content consumption, regional livestreaming platforms have the potential to disrupt the global video and gaming industries.
2. Esports Tournaments - eSports tournaments have become increasingly lucrative, attracting top gamers and offering the potential for global audience engagement and monetization opportunities.
3. Social Live-streaming Apps - Social Live-Streaming apps like Ingkee and Yizhibo have become popular in China, presenting an opportunity for users to create their own content and engage with their audience in real-time.
Industry Implications
1. Gaming Industry - Gaming industry professionals can leverage regional streaming platforms and eSports tournaments to grow their business and increase engagement.
2. Video Streaming Industry - Regional live-streaming apps present a disruptive innovation in the global video streaming industry, creating opportunities for local content consumption and audience engagement.
3. Social Media Industry - Social live-streaming apps have the potential to disrupt the social media industry, allowing for real-time content creation and the delivery of unique experiences to audiences.
4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 24 Examples:
32,461 Total Clicks
Date Range:
Jun 16 — Jun 16
Trending:
Average
Consumer Insight Topics:

Featured Examples

Related Examples

play_circle_filledEmpowering Skincare Ads
Empowering Skincare Ads
This SK-II Ad Fights Back Against China's 'Leftover Women' Stigma
VR Theme Park Attractions
VR Theme Park Attractions
This Company is Bringing VR and Mixed Reality to China's Theme Parks
Chinese Streaming Services
Chinese Streaming Services
'Tmall Box Office' Gives Viewers Access to Chinese and Foreign Content
eSports Broadcasting Hubs
eSports Broadcasting Hubs
The YouTube Gaming Covers eSports Gaming Live and On-Demand
Promotional Gaming Strategies
Promotional Gaming Strategies
The Free Kaytranada Game Unlocks a Bonus Track for Top Scorers
Multimedia-Encoding News Apps
Multimedia-Encoding News Apps
The Mobile Viewpoint App Helps Journalists Share Quality Content
Peer-to-Peer Livestreaming Apps
Peer-to-Peer Livestreaming Apps
The BitTorrent Live App Turns All Viewers into Broadcasters
Gamer-Training Books
Gamer-Training Books
This Book Offers Psychological Training For Successful Competitive Gaming
Comprehensive eSports Networks
Comprehensive eSports Networks
This eSports TV Channel Aims to Tap Into the Global Gaming Audience
Dedicated eSports Channels
Dedicated eSports Channels
This New Channel Will Air Exciting eSports Content Round the Clock
Social Media eSports Broadcasts
Social Media eSports Broadcasts
Activision Blizzard Will Now Stream eSports Events Via Facebook
play_circle_filledLivestreaming 3D Cameras
Livestreaming 3D Cameras
The EYSE Action Camera Can Stream High-Definition 3D Video
Companion Gaming Technologies
Companion Gaming Technologies
DreamHack Will Show Off a VR Headset and Gaming PC Pairing
Competitive Gaming News Apps
Competitive Gaming News Apps
The Yahoo Esports App is Designed to Keep Gamers in the Loop
Livestreaming Video Apps
Livestreaming Video Apps
YouTube Connect Introduces a New Livestreaming Competitor
Pocket-Sized Livestream Devices
Pocket-Sized Livestream Devices
The Livestream Movi Camera and App Debuted at CES 2016
Livestreaming Sports Apps
Livestreaming Sports Apps
The New ESPN App Features Self-Contained Streaming Functionality
4K Game-Streaming Services
4K Game-Streaming Services
Hitbox Will Stream Live eSports Events In Glorious 4K
Livestreaming Gaming Apps
Livestreaming Gaming Apps
The Twitch App Allows Gamers to Access Cross-Platform Gaming Streams
play_circle_filledLivestreamed Motorcycle Rides
Livestreamed Motorcycle Rides
A Harley-Davidson Ride Broadcasted on Periscope Unveils New Machines
Social Livestream Apps
Social Livestream Apps
Mirrativ is a New Streaming App That Combines Twitch and Periscope
play_circle_filledLivestreaming Flight Campaigns
Livestreaming Flight Campaigns
Turkish Airlines Makes Everyone a Passenger with Periscope
Pro Sporting News Apps
Pro Sporting News Apps
This App Provides News and Updates From Competitive Gaming Leagues
Limited Livestreaming Apps
Limited Livestreaming Apps
The New 'Outcast' App is Designed for 15-Second Live Broadcasts