This Gift Set Turns a Sweet Chinese Treat into a Work of Art
Katherine Pendrill — June 6, 2016 — Marketing
References: facebook & brandinginasia
The Macau-based company Branco recently teamed up with designer Keo.W to create a mooncake packaging concept that is truly out of this world. A mooncake is a traditional Chinese cake that is primarily enjoyed during the Mid-Autumn Festival. This gift set helped to mark the occasion in a special way by turning the beloved treat into a work of art.
For last year's Mid-Autumn Festival, Branco enlisted the help of Keo.W to create a special gift set for its clients. The mooncake packing concept Keo.W came up with consisted of a discrete white box that opened up to reveal a realistic moon-shaped case. The case was illuminated by a smokeless and flameless LED candle that gave it a beautiful otherworldly glow. The set was dubbed 'A LUA,' which is Portuguese for the world 'moon.'
The beautiful mooncake packaging demonstrates how artistic elements can be used to elevate special food products, such as delicacies associated with important holidays.
For last year's Mid-Autumn Festival, Branco enlisted the help of Keo.W to create a special gift set for its clients. The mooncake packing concept Keo.W came up with consisted of a discrete white box that opened up to reveal a realistic moon-shaped case. The case was illuminated by a smokeless and flameless LED candle that gave it a beautiful otherworldly glow. The set was dubbed 'A LUA,' which is Portuguese for the world 'moon.'
The beautiful mooncake packaging demonstrates how artistic elements can be used to elevate special food products, such as delicacies associated with important holidays.
Trend Themes
1. Artistic Food Packaging - Artistic elements can be used to elevate food products, providing a unique and memorable experience.
2. Interactive Packaging - Packaging that incorporates LED lights and other interactive elements adds a sense of wonder and excitement to the product.
3. Cultural Celebration Packaging - Packaging designs inspired by cultural festivities help create a sense of tradition and celebration.
Industry Implications
1. Food and Beverage - Innovative packaging designs can help food and beverage companies stand out in a crowded market and create a memorable experience for consumers.
2. Gift and Specialty Retail - Unique packaging concepts can attract customers, enhance the perceived value of the product, and differentiate it from competitors.
3. Design and Creative Services - Designers and creative agencies have the opportunity to collaborate with companies to create visually stunning and innovative packaging designs.
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