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Simplicity

There is power in omission for consumers who are overwhelmed by the constant connectivity of the information age. Thus they are drawn to streamlining and minimalism.
Related Megatrends:
Curation
Hyper-targeted offerings, services, subscriptions and recommendations to simplify lives with better things.
Instant Entrepreneurship
New services make it easier than ever to conceptualize, fund, launch and companies.
Convenient Edamame
Snack brands launch on-the-go, ready-to-eat edamame snacks with spices.
Trend - Snack brands are releasing on-the-go, ready-to-eat edamame snacks infused with a variety of spices and seasonings. These products aim to provide a healthy, protein-rich snack option that is both convenient and flavorful, while incorporating natural ingredients and flavorful seasonings.

Insight - Consumers are increasingly seeking healthy and convenient snack options that offer both nutrition and taste. The rise in health consciousness, combined with a fast-paced lifestyle, has led to a demand for grab-and-go snacks that do not compromise on quality or flavor. The pressure to provide innovative and appealing snack options has driven brands to develop spiced edamame snacks. These snacks cater to consumers' desires for high-protein, low-calorie options that are easy to enjoy on the move.
Workshop Question - How can we create convenient and nutritious snack solutions that cater to the fast-paced lifestyle of health-conscious consumers?
6.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Chilled Foam
Coffee brands are releasing cold foam coffee toppers for at-home consumption
Trend - Coffee brands are launching cold foam toppers for home consumption, enabling consumers to recreate café-quality drinks. These products offer convenience and elevate the at-home coffee experience. The intent is to provide easy ways for coffee lovers to enjoy cold foam without professional equipment.

Insight - Consumers seek to replicate the café experience at home, driven by the desire for convenience and quality. The increasing popularity of home coffee brewing, coupled with a growing appreciation for artisanal coffee, has led to the demand for premium add-ons like cold foam toppers. The pressures of busy lifestyles and the desire for indulgence without leaving home are key factors. By offering cold foam toppers, coffee brands cater to consumers' needs for convenience and quality from the home.
Workshop Question - How can we enhance the at-home experience of our product to meet consumer desires for convenience and quality similar to professional settings?
7.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Cured Prestige
Brands are reimagining charcuterie staples for aspirational foodies and gatherings
Trend - Charcuterie, once relegated to specialty stores and European delicatessens, is experiencing a luxury makeover as brands reimagine cured meats through premium branding and elevated aesthetics. Legacy and newcomers alike are entering the market with sophisticated, Instagram-ready packaging and positioning.

Insight - The elevation of charcuterie reflects a deeper consumer desire for accessible luxury and shareworthy food experiences. Millennials and Gen Z, though budget-conscious, are willing to invest in premium pantry staples that offer affordable indulgence and signal cultural capital among their peers. As inflation impacts dining-out budgets and more social occasions center around home entertaining, these upgraded staples satisfy the consumer tension between aspirational consumption and financial reality.
Workshop Question - How might your brand transform everyday items into affordable luxury experiences?
5.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Adult Lunchbox
Food brands market school-style lunch kits towards busy adults
Trend - Brands are reinventing lunch kits for adults, advertising them as a convenient choice for those with packed schedules. Featuring a mix of crackers, fruits, and cheeses, these pre-packaged meals take the hassle out of morning prep, offering a stress-free way to enjoy a well-balanced bite on the go.

Insight - For busy consumers, meal preparation often takes a backseat to demanding schedules, leading many to opt for quick, convenient alternatives at the expense of nutrition. In response, brands are crafting multi-food boxes to help consumers save time and diversify their food intake, offering the same quality ingredients in a charcuterie-style format.
Businesses catering to the demand for portability and minimal preparation can appeal to consumers who do not have the time or resources to plan meals.
Workshop Question - How can your brand satisfy consumers' desire for speed and flexibility?
7.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Minimalist Health
Health and wellness brands rebrand to minimalist designs and easy-to-read labels
Trend - Health and wellness brands are rebranding with minimalist designs and simple, easy-to-read labels. This trend reflects a commitment to transparency and authenticity, aiming to create a clean, modern, and approachable aesthetic for consumers.

Insight - Older consumers often seek products with labels that convey simplicity, authenticity, and transparency, While health-conscious individuals appreciate straightforward information for informed choices. The demand for natural and clean products influences this shift. Minimalist designs reflect purity and integrity, addressing the desires of a fast-paced society for clarity. By adopting these designs, brands enhance their image, cater to modern consumer values, and stand out in a competitive market.
Workshop Question - How can we incorporate minimalist design principles to enhance transparency and authenticity in our brand's communication strategy?
6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Compostable Phone
Eco-friendly phone cases are gaining popularity
Trend - Brands are launching sustainable alternatives for phone cases, leading to those made with compostable materials. Compostable phone cases made from plant-based materials are becoming a popular choice, offering a greener option compared to traditional plastic cases.

Insight - Consumers today are more environmentally conscious and are actively seeking products that align with their values, leading to a desire for products that are not only functional but also environmentally responsible. This demand reflects a broader trend towards sustainability and reducing plastic waste. Brands are responding by creating stylish, durable cases made from biodegradable materials, appealing to eco-minded consumers who want to protect their devices and the planet.
Workshop Question - How can we innovate our offerings to align with the growing consumer demand for sustainable and eco-friendly products?
6.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Skin Scent
Brands craft perfumes that blend with the wearer's unique body chemistry
Trend - Perfume brands are increasingly experimenting with skin scents—minimalist fragrances designed to complement human skin. These formulations enhance the wearer's natural scent, creating a personalized olfactory experience that is uniquely tailored to the individual's body chemistry.

Insight - Many consumers want to find their "signature scent" but struggle to find one amid a market dominated by overpowering and commonly worn fragrances. In response, brands are harnessing scientific innovation to create unconventional fragrances rooted in minimalism, aligning with recent consumer trends. This approach meets consumer demand for a more subtle yet personalized fragrance experience, fostering stronger brand loyalty and reducing production costs commonly incurred by complex formulations.
Workshop Question - How can your brand align with consumer's desire for minimalism?
8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Upcycled Broth
Food manufacturers are repurposing excess waste food into usable broths
Trend - Brands in the CPG space are partnering with farms and factories to launch upcycled vegetable and bone broths. These broths take excess food byproducts that would typically be wasted, and instead turn them into consumable, usable broths to focus efforts on sustainable practices.

Insight - It is not only the consumer that prioritizes sustainability in the modern era, as increased pressure from governments, NGOs, and from policies have led to brands themselves finding it near unavoidable to employ sustainable practices. As such, brands across CPG and other product-focused spaces are looking to their supply chains to find ways to reduce their carbon footprints. For CPG brands, this has led to launching upcycled products and reducing food waste.
Workshop Question - How could your brand reformat aspects of its supply chain to improve overall sustainability efforts?
4.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Dietary Pet
Pet care brands are launching web-based resources for pet dietary inquiries
Trend - Pet care brands are creating dedicated websites for pet dietary questions. These resources are designed to ensure that pet owners do not feed something to their pets that may seem unassuming, but is in fact dangerous to the pet's health. As such, the websites are streamlined for fast results.

Insight - Pet owners, particularly cat and dog owners, occasionally feed their pets food originally designed for humans. Whether as a treat during a holiday, or because they do not want to eat the food themselves, or any other reason, it is important for the owner to confirm that the food is in fact safe for their pet to consume. Particularly when the alternative is causing a health concern for their pet. Brands are aiming to improve pet dietary safety with dedicated easy-to-access resources.
Workshop Question - How can we leverage digital platforms to provide fast and reliable resources that address specific consumer needs relative to our industry?
6.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Rent Report
Companies create services that help consumers build credit by tracking rental payments
Trend - Banks and fintech companies are introducing services that help tenants report their rental payments to major credit bureaus like Equifax, Experian, and TransUnion. These services enable tenants to leverage their largest recurring expense—rent payments—to build or strengthen their credit profile.

Insight - Amidst rising costs, consumers seek tools to simplify credit building, especially as rent payments are often excluded from credit evaluations. Companies are recognizing the demand for rent reporting tools, as these services help tenants build or improve their credit scores by ensuring their payments are reported to major credit bureaus. These consumers understand that building credit doesn’t mean taking on more debt; instead, they leverage existing payments to strengthen their financial history.
Workshop Question - How does your brand consider its target consumers' estimated income?
6.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends