Moody, clandestine imagery aims to inspire product-driven ritual in consumers
Implications - In a reflection of the fascination with mystical spirituality, brands have begun using dark, occult-inspired imagery in packaging in hopes of influencing consumer spending habits. This use of supernatural imagery speaks to the postmodern application of formerly sacred symbols in order to de-stigmatize them, while also representing the modern consumer's routine-based relationship with their possessions.
Workshop Question - How important is consumer ritual in your industry? How are you leveraging this?
Trend Themes
1. Occult Imagery - Dark, occult-inspired imagery speaks to the postmodern application of formerly sacred symbols in order to de-stigmatize them, while also representing the modern consumer's routine-based relationship with their possessions.
2. Ritualistic Branding - This dark, ritualistic branding takes the ritualistic nature of gourmet coffee drinking to the next level and seeks to distance itself from the stereotypical twee-branding of indie coffee shops.
3. Nature-inspired Packaging - The paper-wrapped bottles and boxes for Puchang Winery create a naturalistic connection between the product, the brand and the consumer, using nature-inspired images to convey a natural approach to creating wine.
Industry Implications
1. Food and Beverage - Brands in the food and beverage industry continue to use innovative packaging and branding to disrupt the market and attract consumers seeking unique and elevated experiences.
2. Design and Art - Branding and packaging design is increasingly important to businesses looking to differentiate themselves in crowded markets, with graphic designers and artists playing a critical role in creating visually compelling products.
3. Consumer Goods - These examples demonstrate how brands in the consumer goods industry are tapping into niche markets and leveraging trends like the occult to create unique, targeted product offerings that resonate with consumers.
9 Featured, 78 Examples:
598,397 Total Clicks
Date Range:
Jan 15 — Mar 16
Trending:
Warm
Consumer Insight Topics:
