Consumers turn to high-tech light therapy to combat fatigue and jet lag
Implications - Consumers are increasingly turning to high-tech devices powered by UV rays in order to boost energy levels and combat jet lag. This progression toward energizing wearables reflects the modern consumer desire for streamlined self-care solutions that support mental alertness and increase the ability to focus. Such health-supporting solutions also adhere to concerns around utilizing natural solutions rather than relying on pharmaceutical methods.
Workshop Question - What is the most popular alternative to your industry? What lessons could you learn from brands therein?
Trend Themes
1. High-tech Light Therapy - Consumers are turning to high-tech devices powered by UV rays in order to boost energy levels and combat jet lag, reflecting the modern consumer desire for streamlined self-care solutions that support mental alertness and increase the ability to focus.
2. Wearable Blue Light Therapy - The rise of smart glasses that use blue light therapy to adjust each user's biological clock to ensure personal needs are met and fulfilled, showcases a market for personalized solutions to energy and sleep patterns.
3. Infrared Light Therapy - Sauna pods like SaunaBar's full-body, jade-coated light pods use both near and far infrared light therapy for a host of purposes, helping users feel better in both mind and body, highlighting the benefits of non-invasive light therapies.
Industry Implications
1. Health and Wellness - The health and wellness industry has a huge potential for disruptive innovation with high-tech devices like the Human Charger by Valkee that uses light therapy to increase energy levels and wellbeing.
2. Travel Industry - There is a growing market for travel-oriented health and wellness solutions and products, as seen with the adoption of the Human Charger by Finnair's flight crews as well as Singapore Airlines, KLM, and Iberia planes.
3. Consumer Electronics - The development of wearable devices, like AYO's smart glasses that use blue light therapy, has the potential to disrupt the consumer electronics market by offering personalized solutions to energy and sleep patterns.
