Brands convert product interaction into direct sales channels
Implications - Innovative shopping apps that use image recognition technology in order to customize recommendations provide a personalized and convenient digital shopping experience. By enabling customers to add items to their shopping carts through taking a photo or scanning bar codes, brands are able to streamline the path to purchase.
Workshop Question - What is your brand doing to make personalized recommendations to its customers? How might you use technology to do so?
Trend Themes
1. Image Recognition Shopping - With new shopping apps and features like Retale, Tesco Google Glass app and Snapchat Visual Search, image recognition technology has become the latest trend in online retail wherein consumers can customize their recommendations and shop directly through the app.
2. Interactive Customer Experience - Interactive store displays and smart mirrors have created new opportunities for retailers to maximize customer experience and data.
3. Virtual Reality Shopping - Virtual Reality Shopping Centers powered by companies like Alibaba Buy+ has opened up new prospects for immersive private shopping.
Industry Implications
1. Retail Industry - Retail industry professionals can explore innovative ways to integrate shopping experiences with image recognition technology, smart mirrors, and interactive displays.
2. Travel and Hospitality Industry - Travel and Hospitality industry professionals can utilize Instagram image recognition software to streamline bookings and integrate the platform for user convenience.
3. Technology Industry - Tech industry professionals can take advantage of the expanding virtual reality market to provide innovative customer experiences across all industries.
